Last updated on April 27th, 2026 at 05:05 pm
Interested in Becoming A
RIOMAX Dealer?
Thank you for coming and welcome to a solid, premium brand that has been established across US and Canada over the last 20+ years. Before we go any further, we want to be sure we are upfront and honest with you because we are honest folks that are loyal partners.
Choosing the right dealers is important to us...and our customers!
We work hard to build & maintain a strong brand that is recognized by results-driven ranchers across this continent. We want to ultimately uphold our customer experience... the experience our customers deserve and have come to expect. Our science, our quality, our passion, and our integrity. None of that changes. As we always say, "We will never forget who we serve and who we are."
NOTE: At this time we are looking to build out our dealer network in the Western half of North America.
Dealers that Fit
- Ranchers/folks in the industry looking to add an additional revenue stream
- Get 2,500 mother cows on the program year #1
- Will use Riomax Tubs on their own cattle
- Eager to learn and embrace the training
- Willing to collaborate with their Rio territory Manager to help educate customers
- Leverage existing connections and new ones through referral program
- Can dollarize results to communicate ROI
- Can clearly communicate Riomax impacts/science
- Has customer's best interest in mind & driven to deliver results.
- Brand-pure to Riomax (doesn't offer competing supplement options).
- Passionate about helping the ranching industry
Unfit Dealers
- Someone just looking to peddle some product
- Someone looking to add an additional tub to their lineup
- Feed stores/Cooperatives
NOTE: Non-ideal dealer profile applications will likely be refused (no hard feelings)
Listen to what other ranchers have to say about being Riomax dealers.
My long term goal is to have my children be part of this operation. And we know as ties to the margin have been for years, really helps to add an income source that doesn't take a whole lot of extra capital to have another revenue system. My passion is being out on the farm with cattle, but I want it to be more than just day labor. And so for our operation, me me becoming a dealer and stepping in as that role, it became an asset for our farm and our operation. The money's nice, but honestly, I just really enjoy being able to help fellow producers. But it's like, holy cow. You know, this stuff really works. We have seen the value in our own operation, so I just wanna share it with other producers. If you have a a good product that's new and you're seeing awesome results that we've been seeing, there's no point in hiding it. I just want to share the tremendous value and the difficulties that we can overcome with using the real product. I felt like it was like the gospel of of cattle nutrition that everyone needed to know about it. What I wasn't expecting was the revenue that came in so quickly and just made a huge financial difference for our family. Every little bit sales is good for you financially, but then it's so good for the ag industry, for the cattle ranching, you know, to help this industry stay strong. And if you could be a part of that, why wouldn't you help spread the word and be a part of something bigger than yourself with that? Without all of us, none of this works. Takes all your neighbors, all your friends, all your family to really make this deal work for everybody. My wife says I sound convincing, but I don't really like that. I want to help them with their problems. We have a product that pays for itself, and we have a product that will help people. And if if we can say, hey, look at what your neighbor did, look at how it worked for him, that's something people can connect with. So if you can quantify that number and say, hey, just by putting this stuff out there, you're netting thirteen cents per head per day. Or tell them, like, yeah, well, you didn't downsize that all during the drought. We were actually able to increase our numbers. It opens people's eyes to, okay, well, what they're saying that might actually hold some validity to it. I try so hard not to sound like a salesperson. I don't want to be. I dislike salespeople. I don't feel like I'm a dealer. I do not enjoy sales. That's not who I am. I've never wanted to be involved in sales, and I still don't feel like that's what I'm doing. I just think I'm more of a friend and someone that gives advice and an educator, I guess. Yes. It is nice to make a sale, but when I feel good is, when my phone buzzes and I pull it out of my pocket and I get this text message from a customer telling me how much more his calves weighed or how much better the preg rates were. And they'll call me say, wow. Just the difference between my cows and the cows I take in, there's so much difference. And that's where I feel good, you just you have to you can't quit smiling about it, and you know you're helping people, and that's the reward. That's that's what gets me going, on it. And I said it's not about selling the tub, it's about helping people. But if you can help a guy stay in business, what the hell is not to like about that? Because I had a guy come in and says, you know that expensive **** that you was telling me about? He said, I gotta pay three hundred fifty bucks a ton for hay. I wanna get every last drop out of it. All of a sudden, they got serious about buying Riomax. It makes me sort of priming to know what I can put my name behind the product. It's a difficult product to sell because of the price, but if somebody will give me some numbers that I can work with, I can show them how Rhyzogreen can always make them money, and it's it's it's a tub that more than pays for itself. We advertise it as paying for itself, but in many, situations, I can in all situations that I've used reel in, there's always been a profit to it after you pay for the reel. The dollars that have come back to those producers, either through the weight gain of the calves or the the increased conception in the cows, how much stronger those calves appear when they hit the ground, how content their cows look. I've heard that word many, many times. Cows just look so content. It's always, yeah, it did this and it did that. And I mean, everybody can see an improvement somewhere or somehow. Generally they shake their head and they say I can't do anything any different. We gotta stay with Rio. That's what's so much fun to hear. I'm so passionate about Rio that I think it needs to be in every pasture that there's cattle. Get after it.
"I don't enjoy Sales. I have family and friends involved in it and I've always just known that's not for me. And so to see that I'm now in sales, technically, it just doesn't feel that way, because I'm just helping out my fellow ranchers. - It's just a great company to be involved with! - Everyone is just very friendly and helpful and just a good family owned company to work with. And I don't think you get to say that about a lot of other supplement companies."
Julie Gibson
Nazareth, TX
"The money is nice, but honestly I just really enjoy being able to help fellow producers! - So, to be able to bring something like this to someone's operation that can bring so much value, I just really love being able to do that. - We have seen the value in our own operation and I just want to be able to share that with other producers because we're all in this together"
Sara Lemburg
Ewing, NE
"I thought the time commitment would be a lot more intensive than it actually is, in my experience."
Bradley Franke
Brownfield, TX
It's just this huge spread, just web of contacts that are dying to be tapped into. I do not enjoy sales. That's not who I am. I wanted everyone I knew to be on it as well. I felt like it was like the gospel of of cattle nutrition that everyone needed to know about it. It's just it's made a huge impact financially, and it's made a huge impact on my cattle operation. Everyone wants this thing to work. Everyone wants the next generations to have something to come home to. Why wouldn't you be a a part of something bigger than yourself with that? The possibilities are endless with this. Hey, y'all. I'm Julie Gibson. I'm a Riomax dealer here in the Panhandle of Texas. These are my cows here in the background, and that is where my heart is. I'm a mother of four, so I'm really busy at home with that. I run my own set of cows, and then my dad runs close to three hundred cows. I manage and run most of his operation as well. And then my in laws run over four hundred cows of red Angus. I wear a lot of hats and I have a lot of iron in the fire. And so to take something else on, it took some consideration and some time. And so I I did take the baby steps into it with the light dealership that didn't last, I don't know, a month maybe. Because when I saw what the potential was and I started to tap into what Riomax really could do, it just blew up. I quickly was able to have inventory and stock because the revenue that I had already acquired in that light dealership. We're going through an extreme drought here. Body conditions are really struggling. Our pastures are dry. It's just the need for this product for all my fellow ranchers. I found a product that worked really well for our cattle and our ranch, and so I wanted everyone I knew to be on it as well. I felt like it was like the gospel of of cattle nutrition that everyone needed to know about it. Just about everyone I know I have on Riomax now, and, what I wasn't expecting was the revenue that came in so quickly and just made a huge financial difference for our family. I'm excited to see what the future holds with this company and to grow with it. I don't feel like I'm a dealer. I do not enjoy sales. That's not who I am. I've never wanted to be involved in sales, and I still don't feel like that's what I'm doing. I feel like I'm helping my fellow ranchers with a product that works for me, and I can use my personal experience with it and just tell them that it's just it makes sense and that it works, and I'm seeing these different outcomes and I can share it with them and then they see it too. And so it just builds a relationship with my fellow ranchers. I've gotten into my dad's contact list, which he's a really well known cattle buyer, but you just would be surprised if you really start thinking about the people that you know that are involved in ag, and then think about the people that those people know. And it's just this huge spread, just web of contacts that just really are dying to be tapped into. And so once you get in there and you expose that and you get people, that are believers in the product, all they wanna do is the same as you and they wanna spread it. They want everyone to be successful with it too. Everyone is just wanting to save the ag industry to keep it strong and so they can help out their fellow ranchers too. That's why when I say it spread like wildfire, it really has because everyone wants this thing to work. Everyone wants the next generations to have something to come home to and to keep the cattle ranching style going. And so if this can assist in that, you know, everyone's all about it. I feel like I'm really successful right now and it's still it's it's probably part time for me. It really has just become a part of my everyday life, my everyday routine when I'm driving out to come check my cattle. You know, I look through my list and I'll make a couple phone calls while I'm doing it. What's nice is when I'm talking to my ranchers, I'm saying, how are you? What are you up to? Well, I'm out checking my pasture right now too. We have a common ground with our customer bases because I'm doing what they're doing too. We can sit and talk about the weather and talk about cattle and talk about this drought and then touch on the tubs. And so I've made a lot of friendships and relationships with my customers. I don't feel like they're really customers. They're just my fellow ranchers that we're all getting through this together. Our common ground is this Riomax that's changed everyone's program. It's just it's made a huge impact financially, and it's made a huge impact on my cattle operation. It's where I'm able to stretch this three hundred acres, you know, through this winter, which would have never been possible. It's just the possibilities are endless with this. It's just been awesome. If if you're on the fence about thinking about becoming a Riomax dealer, I would suggest starting out small. You don't have to to go big to start with. I took the baby steps, and I it didn't last long, and I quickly saw what this company can do. They're awesome people to work with and answer all of your questions and there's never a stupid question. Everyone's just really helpful. It's, you know, a family based company and so you just kinda feel like you're a part of the team. And, it's just been beneficial for me, and I know it could be for anyone thinking about it. It doesn't have to be massive, but every little bit of sales is good for you financially, but then it's so good for the ag industry, for the cattle ranching, you know, to help this industry stay strong. And if you could be a part of that, like, why wouldn't you, you know, help spread the word and and and be a a part of something bigger than yourself with that?
Oh, it's Twain's fault that I'm a dealer. And I'd never even met the guy. He kinda talked me into it, just over the phone, gave me the math, ran the numbers. I used it for a full year before I became a dealer. I said I'm not going to people's doors and I'm not gonna hound them. I'm gonna tell them what I see when I see them at the fuel pumps or at the gas station or wherever we're at. They know I'm on a budget just like everybody else. If the product was literally not paying for itself, there's there's no way we could go out and do it either. When Twain told me, he's like, you know, there's a ninety day guarantee if they over consume, we're gonna take care of you. That was the selling point to this. I'll have guys calling me saying, man, they're really hammering this. I'm not sure if I can afford to do this. And I just tell them, you know, stick it out the ninety days, Riomax is gonna stand behind you. Every guy, including ourselves, has always hit that mark. And when the one guy didn't, Riomax made it right with them, you know. They just told me to give them tubs and they'll they'll credit me back and I never had any more questions and that guy still on the mineral and I think a lot of it's because we stuck with it. We told him that we were gonna and that's what we did. That's why I started to be a dealer is I I found a product that I thought wasn't just another salesman pushing something on you that you'd never talked to after they sold you the first time. Anytime I've needed help to run the math for one of my customers, you know, what they should expect. Malcolm's been good. Twain's been good. I might be driving down the road and call Malcolm or call Twain and say, this guy's got six cows. He wants to get all these cows on this mineral. Could you help me figure out how much he needs to get through the summer? I'm going down the road. And it's usually ten, fifteen minutes later and I get a text message with the exact figures and which helps me a bunch because I'm usually doing something, you know. It's been more than I was expecting to do, but I've also had a lot of customers that heard from this guy, that heard from that guy, that who's the dealer and and the internet's helped out a lot. If you actually are gonna do a mineral program of any kind, I don't care what the brand is, you really need to put pencil on paper and actually see what it's gonna cost. If you look at the initial cost of per ton, you'll never do it. If you look at the cost of per head per day, I think you might shrug your shoulders and say, well, that's actually cheaper than probably what I am doing. It is scary. The upfront cost sucks, but when you actually do the math, it does work.
Every time we take tubs, we try to take a pie. And Randy's talked about painting the country orange, but, we're trying to change the cattle business one pie at a time, two sides. There was one producer. His young son said Dad, we're doing this all wrong. He said you should be doing buying at a tub at a time if we're getting a pie every time he brings one. But we run cattle for a living. Really like what we're seeing with the Riomax. It really complements what we're doing here. And when we started, we wanted to get a feel for things and see what it did with our own cattle. We see that, and we wanna share that with with others, but we're not high pressure salespeople. We'd like people to try it because we really believe in the product. We feel that as people get it out there that it basically sells itself, and it's something that we we like people to see what it's all about. For us as dealers, it is a a great a great organization for the fact of how there are so many resources available. They are very customer satisfaction based. It's very, very, very user friendly for a person that isn't very technical. So when you have producer videos or testimonials with what they're seeing, you can't go wrong because there's you're gonna learn. And the thing is if there's something that isn't working, they'll look into it for you and and help kind of fine line and get that going in the right direction for for what the producer needs. So it is an amazing amazing company. We're very grateful to be part of it. I'm a big believer that whatever you do, everything starts at the top. And and in talking with Trevor, you could tell his hunger to be better, and it's something that it it spills over, you know, down the chain, and that means a lot to us. We have a great territorial manager. You can see the dedication and the care that, the Riomax team has towards the products. They actually really do, know the intricate details. If you are going to search to look something up, if you can't find it, phone a phone a representative. It's amazing to think that when you put out that orange tub, how much has actually gone into that tub. There isn't a secret in the business out there. We know that they're expensive. To me, it's like comparing apples to oranges whether you're, and we we really think that there's something different there. And as we've got into being dealers in that, we we could see for ourselves the cost per day that it works. That's all we're looking for is people to try it and see for themselves rather than, make judgment on the initial sticker price. It it really is a it is a standout product. She's been cranking the pies out left, right, and center the last couple months, and that's a good thing. We're thankful every time that, we have a phone call and someone is is interested in trying them. That's for sure.
I, brought some cattle for a customer, and they basically went from sea level in sixty degree weather to eighty five hundred feet and below zero in December, and they started calving. Calving. I could tell real quickly that we were in a mess, and we put Rio out for these cows. And at the end of that year, we sold four hundred of the cows. We topped the market, market, and we averaged about sixteen hundred and eighty dollars, which was probably about a hundred to a hundred and thirty dollars more than the average. In my opinion, Rio saved that man about four hundred thousand dollars. And there was some Rio left, and he said, I'm not coming to get it. Feed it to your cows. So I did. That fall I realized a sixty pound gain on my calves at weaning time. I weaned my calves for ninety days and had absolutely no sickness. I protect my cows and I was ninety nine point two percent bred up and it sold me on the product so I became very passionate about it and so I became a dealer. I've been a real dealer for four years. I've used the product for five years. Obviously, have a passion for being a life a livestock producer if I've done it all my life, and I just wanna share the tremendous value and the difficulties that we can overcome with using the Rhyzogreen product. It's a difficult product to sell because of the price, but if somebody will give me some numbers that I can work with, I can show them how Rhyzogreen can always make them money, and it's it's a tub that more than pays for itself. We advertise it as paying for itself, but in many, many situations, I can in all situations that I've used Rio in, there's always been a profit to it after you pay for the Rio. You don't get that, well, well, well, well, know, it's always, yeah, it it did this and it did that. And, I mean, everybody can see an improvement somewhere or somehow. And it's it's nice to be representing a product that you don't get a lot of negativity from. I don't get any negativity from it. There's some people that don't stay on it because of the cost, but they don't stay on it long enough to realize the benefits that Rio has. The support from is excellent. The crew at is a team. They're very professional. They're very punctual. When you ask for something, you've got it. And they're all very friendly and honest. And I just love working with the team at Riomax. I'm so passionate about Rio that I think it needs to be a never pasture that there's cattle. Get after it.
I had a guy come in and says, you know that expensive **** that you was telling me about? He said, I gotta pay three hundred fifty bucks a ton for hay. I wanna get every last drop out of it. All of a sudden, they got serious about buying Riomax. So, yeah, it it pays for itself, but again, it's not for everybody. My name is Brett Argyle. I'm located in Randolph, Utah, about five miles north of there, just along the highway. I actually heard about Riomax probably twenty years ago. I'd heard about it a little bit here and there. I hadn't looked into it a lot. It's when I was ranching full time and called on it one time, decided I couldn't afford the price of it to bring a whole truck out. That was before they had the dealers and all that. And then there's a guy in Coteville named Fred Roberts that was telling me about it. He called me. We'd opened this store and he said they were looking for a dealer. He'd been on it for a few years and Fred's a pretty sharp guy and I thought, well, if it it's something he thinks we need to look into, we ought to look into it. So that's next thing you knew, we had Trevor here and and decided to become dealers and we've been doing it for about five or six years I think. I don't want to sell anything that I don't believe in one and just to sell something to sell something I'm not interested in that. I'd like to think if we recommend something to somebody they feel like we're not just trying to sell them something we're trying to help them out. So yeah, I'm good with Riomax. I like Riomax. The guys that keep track of what things cost, you know, your operators who know what your inputs are, they're the guys that buy into Riomax. If I was ever gonna grow up, that's who I'd wanna be, they're guys who know what their operation costs them, that says a lot. They're the guys that tell you this stuff will pay for itself. I don't know how you can ask for more than that. You know, I've got guys that always just can't afford the cost, but hell, they don't know what anything else costs either. I don't even know how they're staying in business, but but that's the reality of it. Grandpa did it this way a hundred years ago, so that's how we're gonna do it. Well, things have changed, you know. I'm not knocking them, they've stayed in business, but there's a lot of other things that's kept them in business too. Some of them need to look a little, you know, they'd like to look at some of this stuff. So, you know, when there's guys that I don't push because I know their personality and that, I know they're just not gonna stay on it because they can't get past the cost. There's other guys when I meet them and you visit with them for a minute, you start realizing, hey, these guys know what everything is. These are the kind of guys that will bring it up to them and generally they'll be willing to give it a whirl and see how it goes. Honestly, our best salesman too are guys that use it because they don't necessarily the neighbor will see them. You know, the first year we talked them into it, I heard a lot of comments, not to me, but directed to others. They don't they don't say it to me, know. They said, let's see if you buy them them expensive tubs next year. Well, when they bought them the next year, they started talking that, why are you using them? And then when we had the killer drought come in, I was worried. I thought we won't sell anything. We ended up selling two extra truckloads that year because I had a guy come in and says, you know that expensive **** that you was telling me about? He said, gotta pay three hundred fifty bucks a ton for hay. I wanna get every last drop out of it. All of a sudden, they got serious about buying Riomax. So, yeah, it it it it pays for itself, but again, it's not for everybody. Less than a quarter of the people I've sold to probably come with direct sale from me. It's because it's coming around from somebody else that's used it. So I think that talks that speaks for itself. When a product, you know, when people feel good enough about it, they start telling their neighbor about That's that's pretty good sales pitch there. We struggle a little bit with with overconsumption. And we've played with putting salt on it. We've played with, I try to get guys to put loose salt out for ten days before they start to get their salt. I think they're salt hungry. And so we've had guys that have over consumed and we put them on loose salt and they get their salt intake up and then and then the the consumption evens out. If you put out the loose salt, that will that will nine times out of ten take care of the problem. And what we tell guys is if you can, when you come home off the range in the fall and you're coming into the meadows, get them on the tubs so that they've got that in their system while they're eating the grass. And then as you get into winter, I tell them try to hold them at what you want to hold them on for pounds per head per day, and then you gotta be a cattleman, you gotta watch. If they need a little more, give them a little more, but I feel like those guys are making a pay because they don't get that stomach stretched out and try and try and cut them back down. If you're doing that, you're not having to buy alfalfa, you know, you're not guys are on a mineral program, this will take care of your mineral program. Yeah, I think it pays for itself. Now, even if you break even, you're still ahead because there's a lot of benefits there that I don't know how you factor them in. If you're a cattleman, can see it and you know the benefits you're getting, you know your cows. And some of that stuff, I don't know how you write it down and how you prove it, but if you're paying attention, you can see it. This ranching and ag thing, thing, you gotta like it because there's not a lot of money in it. But if you can help a guy stay in business, what the hell is not to like about that? You know, why won't you be proud about that? I I yeah. So yeah, I'm I'm I'm proud to sell the stuff. I have no problem with that. I wouldn't sell it if I didn't I'll you know, I'll be upfront with you. If I didn't like it, I wouldn't sell it. But but I think it's a good product. If you've got a place where a cow's gotta go out and pick a little bit, don't think there's a better supplement on the market. Market.
He said, I'll give you a full year, a whole twelve months, and if, the tubs improve my conception rates, I'll stick with them. I still got them today as, I think, three going on four years, and they've just been proving themselves every year that their conception rates have been really good, and they're really happy with them. I saw people needing to get value that returns more than they spend, and that's always what we like to do in our operation. We don't handle products where people don't get a payback. Things that don't have science behind them. I've been impressed with the amount of research behind the tubs. That has increased over the time we've had them. It's helping me feel very comfortable that what I'm selling is value for your money. When we started with Rio, they were, I guess, a company that supported us a lot. It wasn't very long, and we had a trip to the states to look at the production facility and learn first hand what was going on. They've always had a rep in the area that would help us to learn as we went and could ask questions, and they would always help us out. Starting out with Rio was really quite easy, and growing with Rio has been a real joy as well because they do videos and teaching schools, a lot of printed material. All of that has been starting out as a dealer really easy to do. Been a dealer now for about five years. I think I've only got a customer or two that I can think of that doesn't buy real. They originally did, and everybody else has started with us and stayed with us, and business has been growing. And I think people really like consistency of the performance, consistency of the predictable how much they're gonna use. The last two, three years around here have been some of the worst droughts we've seen in a long time. Cal cattle had to come home early from the leases, that sorts of things. And when they come to me, they feel that that feed efficiency improvement is what they're really looking for so that that feed goes a little bit further. And I think that's just peace of mind in helping people realize that, again, part of the value equation, it's not just healthy animals, but it's animals that are using their feet as best they can. And we really like that part of it. And I think they all know that their animals are performing better and they've been seeing that, so they just keep coming back and using them. It's really helpful to have in our back pocket that we can tell people there's a consumption guarantee. But if they exceed that third of a pound in a ninety day period, Rio will stand behind it. I have trouble talking about it because it never happens. You know, all the time that I've been selling Rio, it happened once, and almost immediately, Rio just replaced it. There was no questions asked, and I honestly have not had an overconsumption issue. Working with the reps that Rio provides for us, there's one for Canada, his name is Randy, and it's just so easy to get answers, get backup information, research stuff if we need to. I think he's our advocate too. Right? Because if we're short of product or we're looking for some tubs of, say, fly control or, you know, how soon can we get stuff? We're running low and Randy goes to bat for us. Is a slogan that they use quite often. It's the tub that pays for itself. I go back first to the basic science when I look at the label, and the concentration of minerals and vitamins and probiotics is second to none. The second is just that people keep coming back for the tubs. They're getting value. Those that have measured some of their results have been positive. So all of that put together, it it it is a tub that pays for itself, and, we're confident that it does.
If it's just about money, this isn't for you because you have to believe in this thing a hundred percent for what's gonna do your ranch. And and when we look at our ranch, our goal is to keep those kids on the ranch. And this is a way that we can become more profitable and keep those kids there. I'm Boone Huffman, dealer out of Shatter, Nebraska, Northwest Corner, Nebraska. I've been a dealer for about two and a half years now. One thing that we've really pushed in the beginning is is focusing not on the guy coming to get one or two tubs, but the guy at least has a two hundred head cow operation, which puts him into half a ton. Most of those guys are usually the ones that are doing a higher end back program, a higher end health program, and they're just gonna be more receptive to a product that is, I guess, on the outside known as the Cadillac of all supplements. And, you know, if you're gonna invest that kind of money, it's usually gonna be those type of guys that are expecting to get the highest dollar out of their calves. One thing I think very, very important as a dealer, most guys are not gonna come out and say they had a wreck on calving. But as a rancher yourself, sometimes you have to come out with what your pain was, what your issue was. Like, man, last year, just really tough on on the the moisture and the stress on the cow through the winter. So we had, you know, more scours than what we normally would have, but thank God we're still on the Rhyzogreen products and that kept us from having the wrecks that boy my neighbor, he had, you know, he was doctoring forty percent of his calves, only had to doctor ten. And that just opens them up to feel like, man, I had a wreck and I'm not on Rhyzogreen, And so that gives me that in to try to fix his problem, not a hundred percent and it's not a miracle, but to push them into believing that, hey, this is a product that we need to right a wrong in our operation. I feel I need to be the absolute best rancher that there is on top of the dealer. I need to be top notch on my health protocols, on my vaccines, to be able to work through those numbers with those ranchers. Because a lot of guys, they're just not great businessmen. They are excellently looking at EPDs, picking out the right bulls, the right milk, and those type of cows. Maybe they're the A plus of that, but when it comes down to numbers, they just aren't. And so you have to know yours in and out. So when they say, well, how much is a pound of hay? Well, it's ten cents a pound, two hundred bucks. You need to know it right now. Well, I'm feeding ten pounds of hay, and if I say twenty well, yeah, you're gonna save twenty cents a day over thirty days, you save six dollars a cow. You got six hundred cows, how much is that? You know, and you snap that through them, they're like, You gotta go in with confidence, know your numbers, believe in the product, and don't get crazy into how many parts per million of this is in it and how many ounces of this is in it, and just do the big picture, show them what it is on the feed and forage savings, and know the sharp numbers to what it can do for their place. Once you get that customer, it's a lot easier to keep that customer than it is to to keep getting new ones. So stop in ten minutes just to say, hey, how the cows doing? What how's it working? Any things you're seeing that you don't like? Any you know, what are you seeing that you do like? And that just goes a long ways. I mean, it really does. In order to get the customer to to see what he's doing, on those on those times that I'll stop out with them, I'll just say, you know, how many pounds a a hay were you feeding last year? And they're like, well, I was at thirty pounds. I said, what happened this year? Like, really? I mean, we were down to twenty six. When you really look at it, you want them as as dedicated to as as anything else. And with my seed stock guys, what's what are they really worried about? They're selling bulls, right, or they're selling heifers out of these AI and embryos. And so you wanna see what did that do for that embryo ratio? And it didn't take very long to dollar that out if they got an extra five embryos stuck out of a hundred that's worth thirty grand now. Every branch is different, every place has different needs, every branch has a different focus. Riomax I think can be that for everything, but you need to make the sun shine on what their need is, you know, and make that keep that focus as long as that as long as their worst problem is what we're focusing on. Other stuff, you know, might be in the weeds, but as long as you're taking care of that one problem. We just got done with our with our dealer meeting up here at at Riomax and just the collaboration and seeing the people, you know. We see the names on a on a paper. I get the phone calls from the girls and it's more of the personal touch, I would say, as much as anything. And it wasn't just a jam eight hours of sales training down our throats but still a interpersonal connection. It's a true family business I think that has tentacles that go way out. And and the better that we do as dealers, better we're gonna do as a company, and and I feel that it's vice versa. I mean, they feel that if if, they can help us as dealers out and help customers out, the more successful their lives are too.
My name is Bradley Frankie. I guess I officially became a dealer last April, April of, twenty twenty two. I was finishing up college. Didn't really know what I wanted to do. I wanted to be part of the farm. I wanted to be part of our operation and contribute something. I mean I don't have a lot of equity to my name as a twenty one year old. My passion is being out on the farm with cattle, but I wanted to be more than just day labor. Me becoming a dealer and stepping in as that role, it became an asset for our farm and our operation. I wouldn't consider myself a salesperson. I mean, anyone that's got a operation or got some cattle, I mean, you're gonna have friends, you're gonna have your neighbors, and that's kinda how I got started. There wasn't a whole lot of risk involved, started as a light dealer, didn't have any overhead, and then we kind of slowly incorporated into standard dealer the more business we got. If you don't accept the salesperson mentality, I don't think you become one. I just think I'm more of a friend and someone that gives advice and an educator, I guess. More I share what we see because stories have insight. I mean, if I can give someone insight on on what we do and how it helps us, people that runs a stocker operation in North Texas are seeing an extra third of a pound a day. If you equate that third of a pound increase into a dollar amount, you're gaining sixty cents a day. But on the average consumption rate, you're only spending forty seven cents. So if you can quantify that number and say, hey, just by putting this stuff out there, you're netting thirteen cents per head per day. They're telling like, we didn't downsize at all during the drought. We were actually able to increase our numbers. It opens people's eyes to, okay, well, what they're saying, they might actually hold some validity to it. You can't argue with numbers and reason. What you put into is what you kinda get out. If you make it an eight to five it'll pay like an eight to five. I say more than anything you're just on the phone a lot but I can use that to my advantage if I'm on the road traveling or if I am on the tractor I'll pick the phone and call people because there's no better time to do it and once you get out you can make it whatever you want. The most common problems I come into is just when talking to people especially if they're older they want to continue to run the operation that has been random in previous hundred years. Times that we're in now you can't do that. You kind of have to think outside the box and really make it happen. A lot of people when they think I'm telling them about Riomax I think I'm just telling them snake oil and they don't believe the product actually does what I tell it it's gonna do. But other than that, I mean there's always people that are complaining about price, gonna complain that you're not giving them a good enough deal, but that's just with any job that you're gonna find. I mean go about your day because at the end of the day once they try it they're gonna love it and if they don't then there's no hard feelings. I'm always here if they want to reach out again and give it another shot and I don't do it. A lot of people probably think that because the tubs are so high oh you get a fat check, get a fat commission check. It's like no I don't honestly at the end of the day I mean it helps pay the bills but I do it more as an educator. There's no point in if you have a good product that's new and you're seeing awesome results that we've been seeing. There's no point in hiding it. No point keeping a secret just so you can profit off of it. So that's my main goal is I wanna become an educator for it. I love what I do. I mean I'm content. I wouldn't change anything.
Boone Huffman
Chadron, NE
Since joining as a Riomax® dealer in August of 2021, Boone has seen tremendous growth in his dealership. Boone achieved the highest sales of any Riomax® dealership in 2022. The majority of Boone’s success is the result of good business practice listed in the points below...
- Most of his customers have 200-500 mother cows
- The majority of his customer base is within a 50 mile radius. Anything beyond that is a half or full load order.
- He relies mostly on texting and calling to close deals and take care of his customers. Since they’re mostly nearby he supplements the texts and calls by meeting face-to-face if he really needs to.
- He leverages ALL of his connections to find and secure new customers
- He hosts producer meetings with prospects as well as some customers
- He strongly encourages a 3 ton minimum order size, making sure guys give it a good try so they can see the results
- He makes sure his customers understand the Riomax® science, as well as know how to measure their results
- He follows up with his customers to dollarize their results and ensure the tubs are paying for themselves
STANDARD DEALERSHIP MODEL
- Adequate space required for storing & moving 10+ pallets
- $25,000-$30,000 initial investment, with potential increased cashflow requirements going forward
- Takes care of delivering, billing, collecting
- Eligible for cutback based on annual sales
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