So, what's it cost?

You said what the tubs are gonna cost how much? If you said that when you first heard the upfront cost for Riomax, you're certainly not the first guy and I highly doubt you'll be the last. The price of the Riomax tubs, that's one thing that'll it'll make you take it to couple steps back. Riomax is generally three to four times what another protein tub would cost on an upfront basis. Reason being is Riomax is built to a value point, not a price point. And what I mean by that is there's a lot of products out there that have a lot of fillers, salt, cheaper minerals, and lower levels of mineral that allow that tub to only cost the rancher one hundred and fifty dollars but the cattle need to eat a pound a day to meet their daily requirements. With Riomax, we focus on packing as much value as we possibly can in a tub, allowing the cattle to only need a quarter pound a day instead of a whole pound. Now let's talk about true cost. And what I mean by that is there's a lot of ranchers out there that when they're looking at what they're going to spend on their mineral, they focus very much on the cost per ton or cost per tub of what they're looking to purchase. And while that's okay, the thing to remember is your upfront cost is not your true cost. So take for example, a hundred and fifty dollar protein tub, say it's a two hundred pound tub and the cow need to eat a pound a day to meet their daily requirements. That protein tub is gonna cost you seventy five cents per cow per day. Now the upfront cost of Riomax before any quantity discounts is gonna be five hundred dollars per two hundred and fifty pound tub. At our average consumption, Riomax is only gonna cost about forty six cents per head per day. Now you think about that. We are twenty nine cents per head per day cheaper than the tub that's only a third of the cost of Riomax. So again, on a cost per tub basis, we're not going to be your cheapest option. In fact, we're going to be by far the highest on the market. But on a cost per cow per day or your true cost, we're gonna be comparable, if not cheaper than the majority of options out there. The most important thing to note about this whole thing, though, is what are you getting for that cost per head per day? Because with Riomax, it's a tub that pays for itself. And majority of the time that is in the feed and forage savings alone. We've done a study with our customers and eight out of ten customers said the tubs paid for themselves. One and a half out of ten customers said they weren't sure yet, still deciding, and half a customer or five percent said no, they didn't feel like the tubs paid for themselves. So at the end of the day, when we're talking about true important thing to remember is what are we actually getting for your money? Now a lot of ranchers want to look at what's the cheapest thing I can do for my herd, which isn't wrong because we got to be conservative and we got to look at the bottom line. But the other factor to it is look at your mineral program like an investment. What is your return on that investment? The mineral program should not just be the cheapest you can find, but it should be the best return for your money. So if you think about Riomax, if you're spending forty four cents a day on Riomax, but you're saving forty five cents a day on feed, then you're actually putting one penny per cow per day back in your pocket, not figuring what you would have been spending on another supplement program. So if you had been going with tub X at seventy five cents per cow per day, and now you're putting a penny a day back in your pocket, that is seventy six cents per head per day, you're safe. And that's how Riomax is not only low cost to feed, but majority of the time is paying for itself just in results alone.