That Ranching Podcast

I don't know if people feel shortchanged every time they chew on a KFC drumstick. Colonel Sanders back in the day probably said, look, folks, let's just keep this one in the family. Welcome to That Ranching Podcast. Thanks for joining us around this kitchen table where we discuss things that matter to men and women in ranching. What we're gonna discuss today is some of the naysayers on social media and answering some of their challenges which may or may not be reasonable fair challenges. And by the way, anyone that's contributed on social media, we seek to respond and to do it in a fair spirit. We're not here to argue with anybody or have a a fight, you know, on on Facebook, so to speak. So there is times when we will ask people to take it offline. We're not we're not trying to hide anything. We're more trying to have a a conversation that sometimes just isn't best to be done in public. And and I think most of these questions are legitimate. They're naysayers, but they're still legitimate, and we want to address those. For those that are just trying to pick a fight or whatever online, we're not a corporate company, so we're a family business, so please don't. But Marcus, what are we getting for some of the feedback? Alright. So I see this one a fair bit, but mister Schmidt says, pretty hard to buy a product if they don't list their ingredients. What do you say to that? Reach out. We definitely we have a request to tag form on the website. Now the one thing we used to actually have the tag on the website. This would have been several years back, if I remember right, Trevor. And the one thing we run into a fair bit, people tend to misread tags or potentially they've been trained how to read a tag maybe a little bit differently than And our product is so fundamentally different that it's like asking to see a Tesla and looking in the hood to check the engine out and saying, well, it doesn't have a motor. We can share the ingredient list with with you, but what what what really needs to come first, I think, and correct me if if I'm if you think differently, Duane, but is a understanding of how fundamentally different Riomax is? Because just a tag will likely con confuse you. A big example on that Trevor is actually the the protein level on the tag. Yeah. So a lot of people when they're looking at a protein tub, their first thing is, well, what's the protein tub? As you would. As you do. As as you would. Now with Nutrizorb, our digestive pack with over twenty digestive ingredients, what we're doing is helping that cow pull more protein and more energy out of her feed. And build microbial protein. Hundred percent. But doesn't come on any put that on a tag. So and I hope it doesn't come across as trying to deceive anybody or trick them because they don't know what they're buying. Absolutely. If you're looking at buying Riomax and you wanna see a tag before you purchase the product, fair enough. We would just ask that you reach out to us directly as a company. We'll get you that tag sent over, and one of the guys would likely give you a shout just to address and go through the tag with you to make sure that when you're looking at it, you know what you're looking at and you can see what you're buying. And we've done it multiple times, but even having someone send over what they're currently using and we can pull up a bit of a tag comparison for you so you can see, hey, you know, for anyone that doesn't know, the retail price of Riomax is four hundred and ninety five bucks for a two hundred and fifty pound tub. So we're gonna be triple what a normal tub is. If you're looking to spend that kind of money, probably want to know what you're buying. Can I tell a story? Yeah. Absolutely. This is probably fifteen years ago in Alberta. A good customer called me up and he says, I've taken your tag and I've shared it with my nutritionist, and he's plugged it into his software, it's telling me that my cows are losing x amount of body condition by the day. And I said, that's terrible, like I'm very sympathetic, I take that seriously. Tell me, what are the cows looking like? You know, I'm just, in my mind, I'm just thinking of these skeletons, you know, out in the middle of a Chinook. And he's like, well that's the crazy thing, he said, the cows are fat if anything. And I said, mister customer, either you believe your nutritionist or you believe the cows, but in this case, you can't believe both. And that's just an example, nothing against nutritionists, nothing against the feed program, but it was confusing because they were not factoring in the foundational difference of Riomax. Hence, why we don't just frisbee out tags to everybody right away because there's a few steps before that. Trust that makes sense. Just to follow that on real quick, the other part that people are curious about is the Nutrizorb is like, hey, if they won't tell me what all goes into this thing, how do I really know what's going into my cows? Makes me think of why Coca Cola hasn't publicly listed their recipe, but I'd be glad to know what your thoughts are on the NutriSorb side of things. I think that's a good a good challenge, honestly. There's five main components that make up NutriSorb. Yeast, prebiotics, probiotics, fungi fuel Enzymes. Enzymes. Thank you, Trevor. For the person that's wondering what all is in that, I mean, there's twenty different components and and you've well listed out the five categories or classes. I suppose sometimes people are wondering, does it have a drug or ionophore or a chemical or a coccidiostat or does it have something in there that I'm already doing or or something that will kick me out of an all natural program. So I would say upfront, Nutrizorb has been all natural long before all natural was cool. All of those ingredients that Twain listed off, which serve to squeeze more out of the diet and to extract more nutrients out, not just protein energy, but all your minerals, trace minerals, vitamins that are naturally occurring in your forages. Nutrizorb will extract more out of everything. So very much a natural product. Back to the Coca Cola example, Marcus, and there'd be dozens of other examples where in this case, our family business protects the recipe. As you can understand, we're probably not gonna put our intellectual property up on a billboard that we've spent almost a quarter of a century building. KFC, they have their proprietary recipe for their chicken which has been protected for many years. I don't know if people feel shortchanged every time they chew on a KFC drumstick that they didn't know exactly what was in there but old colonel Sanders back in the day probably said, look folks, let's just keep this one in the family because we don't want the chicken shop down the road doing the same thing. We're just a family just making sure that the customer is at the center of everything we do, and then, yeah, we're probably not gonna just tell the world the secrets of a family recipe, much the same as grandma didn't wanna share her brownie recipe because it was hers. The other question that I see coming in a fair bit, mister Frattinger is saying, someone told me they're made in the same place as one of the other brands, just different label, possibly just good marketing. So I think there's two questions to that is same place, different label, and the other part is these repeated claims about it just being good marketing. Those are both good. I appreciate people like Trevor had said earlier, there's some fair challenges out there. Just to address the the one about the different, you know, same product, different label. If you've heard that they've they're made in the same plant You're right. You're you're right. Yeah. Thanks, Trevor. So as a as a company, we do have plants that finish our tubs for us. And Trevor, you could maybe go into this a little bit more, but I'll just do a quick high level. Yeah. Here at in Redwood Falls, Minnesota, we premix Down the road here. And put together all our main components, really the guts of Nutrizorb and Esqort, the the main things that go into the Riomax formulas that really set us apart from everything else out there. That is all premixed in house here, and we ship out those premixes to plants around the country that then produce tubs for us. So yes, produced in the same plant. No, not the same tub with a different label. I've had it for years where people said, if it comes out of x y z plant and we use multiple plants around the country, it's probably the same thing. The only thing that is the same would be the molasses that is nothing but a carrier to the ingredients that deliver the mode of action. But a very fair challenge. So is it just marketing? We believe in marketing as a tool to speak to the wonderful people we serve and get the message out there. We wanna help others you know, with seven hundred and fifty thousand mother cows on the program and and folks seeing this hay savings, forage savings, weaning weights, conception rates. We wanna just help others as we've helped them. People wanna be part of a winning brand, so we have people getting on video for us. People are enjoying the journey and they wanna do good by their neighbors and friends within within the ranching industry. So I don't really talk call it marketing so much as is spreading a good message that can help other folks. If I if I could just jump in here, couple things is one is you've probably seen some of our customer testimonials. There are ranchers that there's there is some of our dealers, to be totally transparent that shoot videos for us as well that talk about what they've seen in their operations. Which stay ranchers at heart? Again, they're they're ranchers. They're ranchers first and foremost. You know, our dealers are ranchers that then turned into Riomax dealers. In many cases, they've grown up since they were little in that area, and they're not gonna put their reputation on the line to sell a couple tubs. That I can assure you. You know, the the ranchers, dealers we work with. But then in the main, the videos we get are from ranchers that are just Riomax customers. They have no stake in it. I can assure you they like getting on camera about as much as Trevor and I do or possibly less. Which is not a lot. But Marcus, you're, you know, you're in charge of shooting a lot of these videos. How much do we normally pay people per episode? Absolutely zero. Sometimes we've had requests for payment or a certain amount of swag or something, and I will not not that I don't think it's worth it for their help, but I will decline it because I don't want them ever being bribed or incentivized to share the message. I want it to be whatever they honestly think, whatever they honestly feel, and only that. So Marcus, then if if there's no payment, no swag, no bribery, what is motivating these people to get out of their comfort zone like we are right now and do what they do on camera? I think it's on the basis of helping other ranchers. Like, most of who's seeing these videos and and who's impacted by them is local ranchers that say, hey, that guy's not that far down the road, he runs a similar type of operation, and he's seeing these results. And so I think they feel motivated to if they found a good thing that's actually adding performance, putting dollars on the bottom line for their operation, enabling them to grow, they feel like it's the least they could do to help spread that message and help their fellow ranchers. What does that look like? Like, if you're gonna go ask someone, pretend I'm Rancher Joe, how do you reach out to me and ask me to shoot a Hey, Rancher Joe. Would you ever be willing to share what you've seen on the tubs to help out fellow ranchers? That simple. People just respond to that. Yeah. Sometimes it's a little back and forth of what it means to actually get on camera and that it's Well, might say, why? I ain't a real good talker. You know? I'm not I'm not no good at speeches. And I think those are some of the ranchers we've got the best content with. We don't need no smooth talkers, we just need real people that are part of this journey and they wanna help their fellow rancher. That is the genius to this and to all, I think there's well over four hundred just on our YouTube channel as as we speak, and then, you know, on other social platforms and to me it's not a marketing campaign, it's a movement. They're winning on their ranches in terms of, you know, actual tangible measurements like financial ROI, return on investment, and they just want to help others win. I think ranchers are a very special breed, salt of the earth, and so willing to help the neighbor with branding, help the neighbor at weaning time, help the neighbor if there's a fire or a sickness and it's that same thread that runs through, they they have good results. I'm not saying we're the only tub on the market. I'm not saying we're the only family business in the industry, but they would just wanna spread that word. They're like, this is a winning brand. I'm winning. You know? Let's be part of the journey. Thanks again for joining us on That Ranching podcast. We'll see you next week.

I don't know if people feel shortchanged every time they chew on a KFC drumstick. Colonel Sanders back in the day probably said, look, folks, let's just keep this one in the family. Welcome to That Ranching Podcast. Thanks for joining us around this kitchen table where we discuss things that matter to men and women in ranching. What we're gonna discuss today is some of the naysayers on social media and answering some of their challenges which may or may not be reasonable fair challenges. And by the way, anyone that's contributed on social media, we seek to respond and to do it in a fair spirit. We're not here to argue with anybody or have a a fight, you know, on on Facebook, so to speak. So there is times when we will ask people to take it offline. We're not we're not trying to hide anything. We're more trying to have a a conversation that sometimes just isn't best to be done in public. And and I think most of these questions are legitimate. They're naysayers, but they're still legitimate, and we want to address those. For those that are just trying to pick a fight or whatever online, we're not a corporate company, so we're a family business, so please don't. But Marcus, what are we getting for some of the feedback? Alright. So I see this one a fair bit, but mister Schmidt says, pretty hard to buy a product if they don't list their ingredients. What do you say to that? Reach out. We definitely we have a request to tag form on the website. Now the one thing we used to actually have the tag on the website. This would have been several years back, if I remember right, Trevor. And the one thing we run into a fair bit, people tend to misread tags or potentially they've been trained how to read a tag maybe a little bit differently than And our product is so fundamentally different that it's like asking to see a Tesla and looking in the hood to check the engine out and saying, well, it doesn't have a motor. We can share the ingredient list with with you, but what what what really needs to come first, I think, and correct me if if I'm if you think differently, Duane, but is a understanding of how fundamentally different Riomax is? Because just a tag will likely con confuse you. A big example on that Trevor is actually the the protein level on the tag. Yeah. So a lot of people when they're looking at a protein tub, their first thing is, well, what's the protein tub? As you would. As you do. As as you would. Now with Nutrizorb, our digestive pack with over twenty digestive ingredients, what we're doing is helping that cow pull more protein and more energy out of her feed. And build microbial protein. Hundred percent. But doesn't come on any put that on a tag. So and I hope it doesn't come across as trying to deceive anybody or trick them because they don't know what they're buying. Absolutely. If you're looking at buying Riomax and you wanna see a tag before you purchase the product, fair enough. We would just ask that you reach out to us directly as a company. We'll get you that tag sent over, and one of the guys would likely give you a shout just to address and go through the tag with you to make sure that when you're looking at it, you know what you're looking at and you can see what you're buying. And we've done it multiple times, but even having someone send over what they're currently using and we can pull up a bit of a tag comparison for you so you can see, hey, you know, for anyone that doesn't know, the retail price of Riomax is four hundred and ninety five bucks for a two hundred and fifty pound tub. So we're gonna be triple what a normal tub is. If you're looking to spend that kind of money, probably want to know what you're buying. Can I tell a story? Yeah. Absolutely. This is probably fifteen years ago in Alberta. A good customer called me up and he says, I've taken your tag and I've shared it with my nutritionist, and he's plugged it into his software, it's telling me that my cows are losing x amount of body condition by the day. And I said, that's terrible, like I'm very sympathetic, I take that seriously. Tell me, what are the cows looking like? You know, I'm just, in my mind, I'm just thinking of these skeletons, you know, out in the middle of a Chinook. And he's like, well that's the crazy thing, he said, the cows are fat if anything. And I said, mister customer, either you believe your nutritionist or you believe the cows, but in this case, you can't believe both. And that's just an example, nothing against nutritionists, nothing against the feed program, but it was confusing because they were not factoring in the foundational difference of Riomax. Hence, why we don't just frisbee out tags to everybody right away because there's a few steps before that. Trust that makes sense. Just to follow that on real quick, the other part that people are curious about is the Nutrizorb is like, hey, if they won't tell me what all goes into this thing, how do I really know what's going into my cows? Makes me think of why Coca Cola hasn't publicly listed their recipe, but I'd be glad to know what your thoughts are on the NutriSorb side of things. I think that's a good a good challenge, honestly. There's five main components that make up NutriSorb. Yeast, prebiotics, probiotics, fungi fuel Enzymes. Enzymes. Thank you, Trevor. For the person that's wondering what all is in that, I mean, there's twenty different components and and you've well listed out the five categories or classes. I suppose sometimes people are wondering, does it have a drug or ionophore or a chemical or a coccidiostat or does it have something in there that I'm already doing or or something that will kick me out of an all natural program. So I would say upfront, Nutrizorb has been all natural long before all natural was cool. All of those ingredients that Twain listed off, which serve to squeeze more out of the diet and to extract more nutrients out, not just protein energy, but all your minerals, trace minerals, vitamins that are naturally occurring in your forages. Nutrizorb will extract more out of everything. So very much a natural product. Back to the Coca Cola example, Marcus, and there'd be dozens of other examples where in this case, our family business protects the recipe. As you can understand, we're probably not gonna put our intellectual property up on a billboard that we've spent almost a quarter of a century building. KFC, they have their proprietary recipe for their chicken which has been protected for many years. I don't know if people feel shortchanged every time they chew on a KFC drumstick that they didn't know exactly what was in there but old colonel Sanders back in the day probably said, look folks, let's just keep this one in the family because we don't want the chicken shop down the road doing the same thing. We're just a family just making sure that the customer is at the center of everything we do, and then, yeah, we're probably not gonna just tell the world the secrets of a family recipe, much the same as grandma didn't wanna share her brownie recipe because it was hers. The other question that I see coming in a fair bit, mister Frattinger is saying, someone told me they're made in the same place as one of the other brands, just different label, possibly just good marketing. So I think there's two questions to that is same place, different label, and the other part is these repeated claims about it just being good marketing. Those are both good. I appreciate people like Trevor had said earlier, there's some fair challenges out there. Just to address the the one about the different, you know, same product, different label. If you've heard that they've they're made in the same plant You're right. You're you're right. Yeah. Thanks, Trevor. So as a as a company, we do have plants that finish our tubs for us. And Trevor, you could maybe go into this a little bit more, but I'll just do a quick high level. Yeah. Here at in Redwood Falls, Minnesota, we premix Down the road here. And put together all our main components, really the guts of Nutrizorb and Esqort, the the main things that go into the Riomax formulas that really set us apart from everything else out there. That is all premixed in house here, and we ship out those premixes to plants around the country that then produce tubs for us. So yes, produced in the same plant. No, not the same tub with a different label. I've had it for years where people said, if it comes out of x y z plant and we use multiple plants around the country, it's probably the same thing. The only thing that is the same would be the molasses that is nothing but a carrier to the ingredients that deliver the mode of action. But a very fair challenge. So is it just marketing? We believe in marketing as a tool to speak to the wonderful people we serve and get the message out there. We wanna help others you know, with seven hundred and fifty thousand mother cows on the program and and folks seeing this hay savings, forage savings, weaning weights, conception rates. We wanna just help others as we've helped them. People wanna be part of a winning brand, so we have people getting on video for us. People are enjoying the journey and they wanna do good by their neighbors and friends within within the ranching industry. So I don't really talk call it marketing so much as is spreading a good message that can help other folks. If I if I could just jump in here, couple things is one is you've probably seen some of our customer testimonials. There are ranchers that there's there is some of our dealers, to be totally transparent that shoot videos for us as well that talk about what they've seen in their operations. Which stay ranchers at heart? Again, they're they're ranchers. They're ranchers first and foremost. You know, our dealers are ranchers that then turned into Riomax dealers. In many cases, they've grown up since they were little in that area, and they're not gonna put their reputation on the line to sell a couple tubs. That I can assure you. You know, the the ranchers, dealers we work with. But then in the main, the videos we get are from ranchers that are just Riomax customers. They have no stake in it. I can assure you they like getting on camera about as much as Trevor and I do or possibly less. Which is not a lot. But Marcus, you're, you know, you're in charge of shooting a lot of these videos. How much do we normally pay people per episode? Absolutely zero. Sometimes we've had requests for payment or a certain amount of swag or something, and I will not not that I don't think it's worth it for their help, but I will decline it because I don't want them ever being bribed or incentivized to share the message. I want it to be whatever they honestly think, whatever they honestly feel, and only that. So Marcus, then if if there's no payment, no swag, no bribery, what is motivating these people to get out of their comfort zone like we are right now and do what they do on camera? I think it's on the basis of helping other ranchers. Like, most of who's seeing these videos and and who's impacted by them is local ranchers that say, hey, that guy's not that far down the road, he runs a similar type of operation, and he's seeing these results. And so I think they feel motivated to if they found a good thing that's actually adding performance, putting dollars on the bottom line for their operation, enabling them to grow, they feel like it's the least they could do to help spread that message and help their fellow ranchers. What does that look like? Like, if you're gonna go ask someone, pretend I'm Rancher Joe, how do you reach out to me and ask me to shoot a Hey, Rancher Joe. Would you ever be willing to share what you've seen on the tubs to help out fellow ranchers? That simple. People just respond to that. Yeah. Sometimes it's a little back and forth of what it means to actually get on camera and that it's Well, might say, why? I ain't a real good talker. You know? I'm not I'm not no good at speeches. And I think those are some of the ranchers we've got the best content with. We don't need no smooth talkers, we just need real people that are part of this journey and they wanna help their fellow rancher. That is the genius to this and to all, I think there's well over four hundred just on our YouTube channel as as we speak, and then, you know, on other social platforms and to me it's not a marketing campaign, it's a movement. They're winning on their ranches in terms of, you know, actual tangible measurements like financial ROI, return on investment, and they just want to help others win. I think ranchers are a very special breed, salt of the earth, and so willing to help the neighbor with branding, help the neighbor at weaning time, help the neighbor if there's a fire or a sickness and it's that same thread that runs through, they they have good results. I'm not saying we're the only tub on the market. I'm not saying we're the only family business in the industry, but they would just wanna spread that word. They're like, this is a winning brand. I'm winning. You know? Let's be part of the journey. Thanks again for joining us on That Ranching podcast. We'll see you next week.

Over the years, a lot of guys have said, you gotta have clinical or third party data for me to believe you. Twenty twenty four did studies across Idaho, Oregon, Oklahoma, Texas, and Washington states. Twenty four, twenty five, Nebraska and Arizona in twenty twenty five in Texas, and then finally, it's in Nebraska on corn silage. I'm saying, well, we kinda knew that already, but thanks. Welcome back to that ranching podcast. We get people that say your data's anecdotal. Where's the concrete concrete proof in what what you're doing? Be it rhizogreen or the tubs, the paste. They wanna know what what the concrete proof is. So Trevor, what would you say on on that when people are saying all our stuff's anecdotal? I have mixed emotions on that. Gotta understand where people are coming from. I I think they've got reason to be skeptical because they've got fed a lot of claims. Like, I'm sympathetic with why they say that. I would say that what is the definition of anecdotal? Because if you got seven hundred and fifty thousand mama cows on the program, these are guys that have been in the industry for twenty, thirty, forty, fifty, sixty years, and they're making a conscious decision to use Riomax. I don't know. What's the definition of anecdotal to start with? When I hear anecdotal is people saying, oh, it's just hearsay or it's just, you know, someone that it's feedback that isn't very concrete. You know? And and when we're talking to producers, and we're getting videos from guys or feedback from guys, we had had one this morning actually out in Montana. Producer that he'd sent in those pictures to Rodney on the on the rhyzogreen. And on his alfalfa, you know, he'd he'd done a side by side comparison. He was at three and a half ton to the acre on the treated ground with rhyzogreen and three ton to the acre on the untreated. And pictures. Pictures to show the the leaves. With less atrophy. Yep. And in his case, as a producer, what he was saying is normally has to buy about eight hundred ton of feed. And this year, with the way things are looking, if he can get that half a ton to the acre across all his cuttings, he was gonna be at about an extra seven hundred and fifty ton of production. Yeah. And so we're talking large scale production here, and that was gonna eliminate pretty much eliminate his need to buy feed this year. That to me is not anecdotal because he's got he's got his own comparison Half a pivot versus the other half the pivot. He's got the tonnage. He's got the pictures. You can see where the leaves go almost all the way to the ground on the treated versus the other. That is not anecdote. I think anecdotal is like, I I feel it was better. I think it was better. And it's like, how can you trust that? Right? It it's just someone's opinion. But I would say what backs up a lot of what we do in our numbers, both on rhizogreen and Riomax, is these trials where guys have done a side by side comparison, or they're like a sixty year old rancher, and he's comparing what he's seeing this year to historical average or historical data, not just like last year or one good year or one bad year, but, like, for his lifetime. And he's like, I've never seen calves wean this way, or I've never seen cows graze this part of the pasture ever. That to me takes it from anecdotal to, okay. We've got some concrete comparisons. Yeah. I I would hundred percent agree. And these are these are ranchers that they don't really stand anything to gain from feeding anyone a line of BS to be quite frank, you know. They're they're just guys helping each other and I think we see it be it, you know, with the products we offer at Riomax or otherwise is ranchers do rely very much on other ranchers experience with different products and different, you know, machinery and all sorts of different things. They learn off of each other. You know, if one guy's doing something that works pretty quick, see a lot of other guys looking at that thing and wondering how they can implement it in their operation. I think it's important in ag that that we do rely on each other to some degree because, you know, when when a guy can say, here's what I'm seeing, here's what I've done, you can kind of base your judgment or decision off of that a lot more, I think. What gives our customers confidence is that when we're seeing these trends, you know, let's say hay savings or increased production on Rhyzogreen or weaning weights on Riomax, etcetera, when they're seeing these trends and it's consistent from the Panhandle of Texas to Missouri to Alberta to the Rocky Mountains in Montana and Colorado. I mean, these are vastly different grass types, different soil types, even different breeds of cattle, different elevation, different rainfall. There's a lot of different things there. When we see these consistent trends on the levers that we we can impact, such as conception rates, weight gain on calves, hay and forage savings, stretching your pastures, herd health, increased production and tonnage on the rhizogreen side. It's that consistency that that drives the validity. Yeah. But then, I guess, Duane, I I got a a bit of a pet peeve. Over the years, a lot of guys have said, you know, you you gotta have clinical or third party or university data for me to believe you because you're just a family business, how would I believe you? And and I'm like, well, this is our data, like, on Rhyzogreen, sixty six on farm trials. Ninety plus percent win rate. Yep. Yeah. Which I'll I've some of the big corporates in the seed industry talk about sixty to seventy being, you know, world class. So at ninety percent, we think, like, this is awesome. But then guys are saying, we we need third party validation. So we went ahead and and did it starting in twenty four and twenty five, and it's continuing. They don't do that for free, in case anyone's wondering. Well, that's where my pet peeve comes in. We get all this work done, and it comes back and it validates what we already knew. And I'm like, why do we have to pay for that? Because we already knew that. I was just gonna jump in real quick. So I wanna know what do you guys actually have that is proven in the lab that is scientific that is hard? So we've got two sets. One would be on the Riomax. One would be on the Rhyzogreen. We've done three different studies on manure and measuring the leftovers in the manure on Riomax cows versus control cows. That study was done in twenty twenty two. We did three separate studies measuring the leftover for undigested fibers leftovers on Riomax. The average across those three studies was fifty one percent less leftovers. And then you referred to mineral. People often wonder how quick can you get that mineral level up. You know, they know we have esqort, is a hundred percent rumen bypass or protected trace minerals, your key trace minerals. And so we did a study there doing liver biopsies, which is the truest measurement of the mineral status in a cow. This was done in twenty twenty one. Within forty two days, the copper level in the Riomax cows increased a hundred and twenty eight percent. One other study that I'd like to share. In twenty fourteen, we worked with the University of Minnesota to determine the effect we had on the TDN or total digestible nutrients in a cow's diet based on the use of NutriSorb. They did studies on grain and forage. They saw an average of three percent increase in the TDN, which is huge. The way the professor communicated to us, doctor Alfredo DiConstanzo, he said, it makes a poor quality hay function like a mediocre quality hay, and it makes a mediocre quality hay function like a high quality hay. Marcus, that's some, response to the the you know, looking for actual scientific evidence, and, and and that journey continues. We're not gonna stop doing these kind of studies, but we're also not gonna stop the flow of all these pictures we get and testimonials and feedback where, you know, Twain mentioned earlier, these guys that get on video have no incentive to do this besides that they're part of a winning brand. They wanna help their neighbors win. Winning begets winning, and these guys are just part of that journey. And, of course, we've been feeding microbes in the rumen of a cow since two thousand six. We've been sharpening the saw all along, and today, we have over twenty different digestion ingredients in that NutriSorb. So University of Minnesota listening to us, they're probably gonna say it's time for another study. Just some other concrete third party validation studies on Rhyzogreen. Twenty twenty four, Agrellas did studies across Idaho, Oregon, Oklahoma, Texas, and Washington states. Saw an average increase in production on alfalfa of twenty five percent. Twenty four twenty five, AgriThorb, another third party verification body did studies in Nebraska and Arizona and saw a thirteen point nine percent increase in production on alfalfa. Agrellis, in twenty twenty five in Texas did a study for us and saw a fourteen and a half percent increase in production on alfalfa. And then finally, Agrellis did another study for us in Nebraska on corn silage and saw a twenty four percent increase in feed value. We're not talking quantity now. We're talking quality. So there's a a snapshot. There's more coming of concrete third party validation that I'm saying, well, we kinda knew that already, but thanks. And another story, is a guy I was talking to. This is years ago, and I said there's been a trial, know, university trial, and it shows this and this and this. And he said, I really don't care what was done in a little sterile lab in Minnesota. I don't care. He said, what I care about is real world results where the wind is blowing and the snow is coming sideways and we're in high elevation. He said, I wanna know how your product works in the real world, not in a damn lab. Now I'm not saying labs or universities or third party validation is a bad thing, but I am saying we gotta keep balance because if all we had was sterile lab data, you know, probably ninety percent of our our customers wouldn't trust it, and I don't blame them. And and you you've probably if you've seen much on Riomax, you've you've probably seen some of our customer testimonials, and I think that's kind of the backbone of our our results, so to speak, is when when we can talk to a producer and say, k. What are you doing? You know? How is this working for you? What results are you seeing? And to take what you said earlier, across the country, we see with Riomax, we're helping pull more nutrients out of the feed. With Rhyzogreen, we're, you know, increasing the nutrient uptake by the plant. So decreasing feed consumption, increasing production across the board. But what that looks like in each region and in in each herd does vary. If you go up to the north country, north country being say Montana, they feed a lot of hay in the winter. And for them, if we talk about stretching feed or getting more out of that hay, that means decreasing feed consumption. Pretty obvious. So you know a guy that's feeding thirty five pounds of hay, now he's, you know, maybe feeding thirty pounds. So rancher in the North Country, he can relate to that and say, oh, so if I could save, you know, fifteen, thirty percent of my feed, here's what that would look like in my scenario. Now, if you take that down to a rancher in say Western Oklahoma or totally different story. Now, yes, we're still helping pull more out of that feed. The cows are able to get more protein, more energy out of what they're eating, so they don't need to eat as much. But in that case, that's gonna look like either decreasing the amount of grass they're consuming through the winter. So, you know, more stockpiled forage in a drought situation probably means don't have to sell as many cows. Or for a lot of them where they're caking, they're actually reducing the amount of cake they're putting out. If you turn around, took that story back north, that that would I mean, they'd appreciate it up in Montana, but not a lot of guys feed cake up in Montana. So there there's that context that So so the the guy in Texas says, don't talk to me because I don't feed hay. And the guy in Montana says, don't talk to me because I don't feed cake. But the principle and the mode of action and the science behind both of these scenarios is exactly the same. That was a bit of a roundabout way of saying, I think it's important that we, you know, hear from the producers across the country what they're seeing. So we're just gonna pause here. We have a definition of anecdotal coming in. Alright. So the the definition of anecdotal, it refers to information, evidence, or accounts based on personal experience, casual observations, or stories rather than on rigorous scientific research, statistics, or proven facts? Okay. What I would challenge myself as to to ensure that when there is a customer testimonial that it is rigorous and it is based on proven facts, not just, yeah, I think my cows look better, I think we saved hay, or I think there was more alfalfa per acre. You know, I'm a big stickler for pictures like this, side by side comparison. Here you see to the line where rhizogreen was applied, or like this. Here's a manure picture. You can see the, Riomax manure versus control. And I was talking to a guy that had challenged us about being too anecdotal. And when he started to see these manure pictures that we we get from our customers, which tells tells the customer what's going on in the rumen, he said, that's science that you can see. There's a lot to this. I appreciate a challenge from a customer like, wait. I think you guys are too anecdotal. So that we can make sure that it is more valid and proven and rigorous, and then at the same time, limit ourselves to doing all of our studies in a sterile white square box of a lab in Minnesota. Just on the the anecdotal side of things is one one thing we're very serious about as a company is when our customers are, you know, potential customers, someone's interested in the product or interested in Rhyzogreen, we strongly encourage doing your own trial of sorts. On the Rhyzogreen, just before we wrap up, if you look at this picture, it shows a guy in Nebraska that did what we call a tarp study. He laid a tarp down and then sprayed rhyzogreen over top. You can see where, rhyzogreen impacted the growth and where it did not. It's as simple as that. Well, I have guys and they say, well, hey. Listen. I'm not a trial farm, so I'm not gonna I'm not, you know, just putting two groups of cows, exact same cows in separate pastures and measuring it for a full year, which is understandable. But to some degree, when we're looking at starting on a I'll give you an example, just had a customer the other day, he runs about five hundred cows and he was looking at starting on Riomax. His father's a little skeptical, just kinda getting rolling and he was interested in trying it but not wanting to, you know, do everything. And I was like, perfect. If you're not gonna do the whole herd, they had, you know, they have some purebred cows and then they have a couple hundred head of commercial cows. They're gonna start with the purebred herd. So we got, I think about three hundred cows on Riomax currently. There's two hundred commercial cows that are gonna be kept separate and they're gonna be measuring those results, the feed consumption and tracking conception rates and those results. Now for them, they're able to do that fairly easily. For some people, you know, maybe they some of our guys will start with the first calf heifers or some of the guys will start with the majority of the herd and keep, you know, fifty running age cows separate. But some way to know that if you're gonna do Riomax for six months or a year, at the end of that six months to a year, what is success for you as a rancher? I think is extremely important because if you don't have a way to measure results on your operation, it doesn't have to be scientific. You know, we don't have to go into the lab and figure out what the rumen fluid's doing in your cows. It's more important though that you can say at the end, I was looking for this result and here's what I achieved with or with rhizogreen because if we don't have that, it makes it very tough for you as an operator to determine, hey, was this worth the financial investment, and is this something I wanna continue in my program? Is that fair enough? It it is fair. And if you if you understand where we're coming from, it's we are customer centric, rancher centric. That's at the center of everything we do. So as Twain said, we wanna help folks make that decision that is right for them, whatever that decision is for or against Riomax. And we have no problem with a guy saying, well, what did you say, Dwayne? A guy says, well, tell you what. I'll give you my worst group. Bring it on. Bring it on. Bring it on. Three words. Bring it on because we're so willing to showcase the science and the mode of action and the results. The point is we want folks in agriculture to be able to make those decisions that are right for them. And then it's not they got fed a line of BS or they got sold a product. It's like, no. They they did their due diligence, and they said this works for me. And then you do get guys that say, I've been studying you for two years. I've been watching you. I've heard all your data, and I wanna put everything on it. Yeah. That that's awesome. And but I would still say to that producer, alright. Hey. Six months time, what sort of measurables do you have to be able to say this is what Riomax is? Is such a good point. With our customers, we always, you know, what are you trying to get out of this deal? This is about driving results. Are you what are you after? Are you after hay savings specifically, or is it weaning weights you're trying to bump conception rates? What is the holistic picture? We gotta walk a mile in your moccasins and understanding what you're trying to get out of a deal. Even if you do the whole herd, we still wanna come back and say, how how are we tracking? Are we winning or we losing? Yep. And at at the end of the day, hopefully, we've conveyed through this is we do have concrete data that we've done with third party verification, University of Minnesota. And then we've also got what some people would call anecdotal. I I don't think a lot of what we see is anecdotal. I mean, is it's stories from guys, but it is facts. You know, when you're looking at pictures, you're looking at the numbers side by side comparisons. Those are very important to what we do, helping ranchers make good decisions for their operation based on what other ranchers are seeing in similar geographical areas. And then last but certainly not least is as you're looking to start on the or Rhyzogreen program is making sure that you have a way to do your own study of sorts. Be it, like we said, might be the whole herd, but you at least know the the results you're looking for. So with that being said, thanks again for joining us, and we'll see you next week. Thank you.

I'm standing in the highest priced lick tub in North America. Now what might surprise you about Riomax is ranchers that would describe themselves as I'm a cheapskate by nature. We pinch our pennies. I am the penny pincher. Are really the folks using it. Now these ranchers that not only expect Riomax to pay for itself, but they expect to see money back in their pocket. Throughout the video today, we're going to talk about the results we see on the Riomax program, the science behind those results and why we see the results we do, and last but certainly not least, crunching the cold hard numbers on what it looks like to feed By the end of this video, you'll know if is a fit for your operation. So how did this tub come to be? To understand where this tub came from, we gotta go all the way back to two thousand two. The year was two thousand two. The Winter Olympics were in Salt Lake City. Kenny Chesney released the good stuff, and Trevor Greenfield started selling vet supplies out of a tiny one car garage in Vesta, Minnesota. He didn't feel like a business founder. He felt like a frustrated man selling me too products. It's vanilla flavor. He thought back to lessons on digestion in high school and asked himself, how could I help impact cattle digestion in ranching? With no answers, he reached out to a longtime cattle nutritionist who sat down and taught him one on one how to feed rumen microbes. By feeding rumen microbes, you squeeze more out of every mouthful. Makes sense. Right? In two thousand six, Riomax was born with a single digestion ingredient. Fast forward, the digestion technology pack has gone from one to five to ten to fifteen and now more than twenty components, helping ranchers save fifteen to thirty percent on hay or forage, which is why they say it pays for itself. Hey. I'm Jake. So we've been called fufu dust, snake oil, you name However, there is over half million cows currently looking on the Riomax tubs for four main reasons. First and foremost, fifteen to thirty percent feed savings, ten to forty pound bump in weaning weights, three to ten percent bump in conception rates, and just to cap things off an increased health, less sickness in the calves, cows staying content, hair coats flicking off to name a few. Their hair coats in the spring was like a copper penny. But to bring it back and focus more specifically on the feed savings, after all that is the main reason guys are using the tubs, What we're doing is we're feeding the microbes in the cows rumen, helping them to digest the feed more efficiently, so in turn, that cow needs less of it. This can look like increased carrying capacity, reducing protein supplement costs, cutting back hay, or utilize some poor quality grazing while keeping that cow's body condition where it needs to be. Whatever that looks like, bottom line is Riomax has to be making you money or you shouldn't be using it. Now I get it. As a rancher, there are literally hundreds of products on the market that are all claiming to be the next best thing. And we've all heard that snide comment, if I use every product that claimed to add fifty pounds, I'd probably wean in thousand pound monsters. Now with Riomax, what most folks don't know is there's two main ingredient packages which make up our secret sauce. I'm gonna hand it over to Lauren and he's gonna reveal them right now. Hey. I'm I'm Lauren and work with the ranchers across the southern US. One of the comments I get from them is, you know, everybody's out trying to sell the next best thing or snake oil is what they actually call it. Thought to myself, oh, it's just another snake oil. So we're we're here to explain the two main ingredients that make up the Riomax to where we're seeing it driving profitability back to North America. So what is Esqort? Esqort is made up of copper, manganese, zinc, and selenium, your four key trace minerals. According to doctor Hall, copper deficiency, selenium deficiency, zinc deficiency are the most common deficiencies recognized in cattle across North America. Industry standard, if you're feeding a mineral that says it's chelated, it's gonna be twenty to thirty percent chelated to seventy to eighty percent sulfates and oxides. Copper sulfate is actually a bactericide. There's been university studies by doctor Spears that show that the sulfates and oxides actually have a negative impact on the good bacteria we're trying to feed in the rumen, and that's where you start getting your antagonist or your tie ups. So by the time that copper sulfate gets to the small intestine, it's become to be absorbed through the cell wall, so there's one way out out the back end of the cow. And there's studies that show as that copper sulfate leeches into your soil, it's gonna have a negative impact on the good bacteria we're trying to feed in the soil as well. On the Esqort package, package, the copper we're using is is completely protected or or completely available to the cow. So with the with the Esqort, we're focused on getting as much of that mineral into the bloodstream with higher levels and more availability. And it was the first time ever that anything had come back with adequate zinc and copper and kind of made me a believer that it wasn't just snake oil. So using that higher quality mineral, we're seeing increased conception rates, increased herd health. And then the the probably the biggest thing is the the cows are cycling back quicker after they calve. So so you start tightening up your calving window. It's not uncommon for guys that have been on the Riomax program going into their second, third year to all of a sudden get eighty percent of their calf crop in that first cycle. I would say eighty percent of our calves are born within the first cycle. That extra twenty one days in in that first cycle is gonna make a huge impact on your weaning weights. We ship the heaviest calves that we've ever shipped from the Diamond Cross. They're about thirty eight pounds heavier than normal, which I think was was definitely part of the Riomax program. So that's all thanks to the quality of the escort package in the Riomax just getting more done with less. Nutrizorb is really the second second part of the the tub or if you wanna call it the protein side of the tub. It's made up of enzymes, probiotics, prebiotics, yeast, and fungi fuel. So what we're focused on there is actually feeding the microbes in the rumen. If we're building up that microbe population, hyperactivating them, they're they're able to break down, utilize the forge more effectively and efficiently. University of Minnesota did a study back in two thousand fifteen on a grainer forage. They consistently bumped the TDN by three percentage points. So we know we can take whatever forage is out there scientifically and give it a three percent bump. So we can take a poor quality hay, make it act like a mediocre or take a mediocre hay, make it act like a good hay, and just help get more out of out of what you got there. So not only are we feeding the good bugs, but we're also tying up and flushing out your your scour scour bugs. So baby calves, see less sickness when they get on the tub. Stalker calves, less sickness. But really, where where we see the biggest benefit is the fifteen to thirty percent forage savings. By building up that microbe population on a efficient rumen, a cow can get up to eighty percent of her protein from microbial protein. The microbe life cycle is less than a half hour. When they die, they become a true usable source of protein. So it's an indirect supplementation versus your traditional direct fed supplementation. So if you think about this dart board as the cow's diet, you know, all thirty or thirty five Ow. That hurt. I was just putting All thirty or thirty five pounds of feed she's consuming in a day. The bull's eye in the middle represents her supplement. So be that a protein tub, a loose mineral, even the Riomax tub fits into that little two percent of what she's consuming. Now at the end of the day, whether it's a twenty or a thirty percent of anything, there's only so much protein you can squeeze into two percent of her diet and that's why at Riomax with Nutrizorb, the digestive package in the tub, we're focusing on the entire diet. Industry wants to try and see how much they can pack into that two percent. We're trying to see how much we can get out of the other ninety eight percent. So not only are we packing as much as we can in that two percent, but we're helping that cow utilize and break down her entire diet. So she's pulling more protein and more energy out of her feed, which is why we see the fifteen to thirty percent feed savings we do on the tub. We've been able to get twenty to thirty percent in savings on the hay that we've been feeding. Those cows are extracting more nutrients out of their feed and they don't need to eat near as much of it to meet those daily requirements. And while it all sounds good in theory, it might be kind of hard to visualize microbes like what Lauren was talking about. Now, what is easy to visualize is a change in manure. What we've been hearing from guys is that rather than the manure stacking up, it's kind of more like a pancake batter consistency with a little divot in the middle. And when guys are out in their field kind of checking their manure, which might sound kind of weird frankly. But I look at poop a lot. What they've noticed is there's smaller lignans or fibers which is showing us that we're just helping to squeeze that much more out of what you've already got. Now, we took this a step further here and I'll give me those. What we did is we did a handful of manure studies. We took a group of cows on Rio and a group of cows not on Rio, same feed source and same water source and thirty days in, we pulled ten pounds of manure from the group that was on Rio and the group that wasn't on Rio and we'd liquefied it and then ran it through an eighth inch screen. And what we found is group that was on Rio, there was fifty one percent less undigested feed. Where is this going? Well, it's not going out the back end. So what does that mean for you? It's staying in the animal to help with body condition and helping that calf development and that's why going back to the Nutrizorb, we're able to help ranchers cut back on their feed and forage cost. Now, this all sounds cool, but the question is, what's this gonna cost? There's two ways to look at our supplement cost. One is on a cost per ton or cost per tub, and the second is really the proper way to look at your supplement cost is what's it costing on a per head per day basis. So let's start with your upfront cost. Riomax on a upfront cost is four hundred ninety five dollars for a two hundred and fifty pound tub. Now, I know what you're thinking. That makes this a pretty dang expensive chair. But let's really let's break it down on a per head per day basis and see what Riomax compares to your other options. Now if we break it down with our low consumption, a cow's gonna eat generally about point two three of a pound on a per head per day basis. So that means Riomax on a per head per day basis is gonna cost you forty six cents per cow per day. But let's factor in the feed savings and see where that comes out. So obviously, we're here varying numbers, but let's just take this year, I think pretty conservative numbers to say a hundred dollars a ton for hay. And if you're feeding thirty pounds of hay per cow per day as a rancher, if we can save fifteen percent of that hay, that means that's four and a half pounds per cow you're not feeding. And at a hundred dollars a ton, that hay savings is worth roughly twenty two and a half cents per cow per day. So if we take the cost of subtract your hay savings, would get you twenty three point five cents per cow per day is what would cost you to feed. So let's discuss the protein tub. So for a lot of guys feeding the protein tub, there's too low of mineral levels in the protein tub, to actually get the cows daily requirements met, so they're feeding a protein tub plus a loose mineral or even possibly a mineral tub. In this case, we're gonna figure protein tub plus a loose mineral. So for a normal, say, a twenty or thirty percent protein tub, it's gonna cost you about a hundred and fifty bucks for a two hundred pound tub. Now a lot of those tubs run anywhere from three quarters of a pound all the way up to two pounds a day. For real easy math, we just said let's figure a pound a day. So if you got a hundred and fifty dollar protein tub, those cows are eating a pound a day, that's gonna be costing you seventy five cents per cow per day to feed that protein tub. And if we take a loose mineral for a lot of guys, if you're if you're doing a middle of the road loose mineral, say thirty dollars a bag at a normal quarter pound consumption, so, you know, four ounces per head per day, that loose mineral is gonna cost you about an additional fifteen cents. So if we compare, you got your protein tub seventy five cents a day, your loose minerals fifteen cents a day, you're gonna be spending about ninety cents per cow per day. So really when you sit down and do the math, arguably a protein tub plus a loose mineral is one of the more expensive ways to supplement your cows through the winter. So let's talk about cake and a loose mineral. If we take cake, you know, for a lot of our ranchers that we work with, they're they were feeding, you know, say two pounds of cake per cow per day, and this year, this stuff, I don't know, anywhere from I'm hearing three fifty to five hundred, but if we just say three fifty on the lower end Three fifty a ton for your cake, and you're feeding two pounds of it, that's gonna cost you thirty five cents per cow per day in cake alone. And if we take those earlier numbers we were running on your loose mineral costs, loose mineral is gonna cost you about an additional fifteen cents per cow per day. So between your cake and your loose mineral, you're gonna be spending about fifty cents per cow per day, not including your labor or the cost of the you know the pickup expenses to be putting that out on a daily or you know a couple times a week basis. Now maybe you're a rancher that says listen, my cows don't need protein, they can rough it through the winter, so we just do a basic mineral program or a mineral tuff. For most of our guys doing just a loose mineral, they're feeding a higher quality mineral program, so about fifty dollars a bag is what they would figure for a fifty pound sack of of mineral. With that same quarter pound consumption, you're gonna be spending about twenty five cents per cow per day to feed just a really good quality mineral program to the cows through the winter. So let's sum up our options here. We got our generic protein tub plus a loose mineral at about ninety cents per cow per day. We have our cake plus our loose mineral coming in at fifty cents per cal per day. Generic loose mineral program coming in at twenty five cents ahead a day. And last but certainly not least, we have our Riomax when we factoring in the feed savings coming in at twenty three and a half cents a day. So now you've got an idea on a cost per head per day where Riomax stacks into the lineup, especially once we factor in the feed savings. Now let's say as a rancher, you're sitting here and you're not interested in feed savings this winter just to be quite frank. You're looking at what am I gonna spend per head per day versus per head per day. So if we're taking that, your loose mineral is costing you twenty five cents a day. Riomax is coming in at forty six cents a day. So that's an additional twenty one cents per head per day we're spending on the Riomax program. Again, this is if you're if you're not as concerned about the feed savings. So let's just do some quick math on that. If we're say saying Riomax is gonna cost an additional twenty one cents per head per day, through the course of the winter or say a hundred and fifty days, roughly five months, you're spending an extra thirty one dollars a cow to feed the Riomax program. Now what I'd like to ask you, and I can't do this math for you, I'd love to help if you would like to connect, but if we're looking at twenty five hundred dollar calves and we're talking about a thirty one dollar investment in your herd, that additional per cow expense through the course of this winter, what are you going to get for your money? I'll say it this way, if you're feeding a twenty five cent a day program and you're totally happy, you feel like you're exactly where you need to be for results, and you're not looking to move the needle any further, well then quite frankly, Riomax might not be the best fit for you here this year. But I would say, if you feel like there's other areas you want to move the needle or you could be more profitable in your operation, let's look at that little extra expense we're gonna do the thirty one dollars ahead and say now what is the potential returns if I achieve those results? Hey guys, my name is Randy. Now, that sounds all fine and dandy, but what if my cows go through the tubs like candy? In a moment, I'm gonna reveal something to you that folks who are using gives them a lot of peace of mind. What I'm going to do is seek to explain to you the Riomax Cost Guard ninety in under a minute. What the Cost Guard ninety is is our guarantee to you that those cows will consume between one eighth and one third of a pound per head per day. Across ninety days, if that average is over a third of a pound, we're gonna reimburse you back down to the third of a pound. So one of the things that is really cool about the Riomax product is our forage balancer technology and what that is doing is that is allowing that cow to self regulate her intake based off the time of year. So if she's on good green grass in the spring, her consumption is gonna be a lot lower as opposed to coming into calving when she's building up her colostrum and getting ready to calve and pushing everything into that calf. Now, you might be wondering, hey, with that low of consumption, is that cow gonna get what she needs? How can you get all of that in a small amount they would eat a day? And what Riomax does that's different is we're building our tub to value point, not a price point. That means that there's no fillers in the tub and the cow is able to get everything she needs out of that eight to a third of a pound consumption. So in the Riomax product at a quarter pound, you're gonna have a lot more feedings than the tub where you're at a pound or a pound and a half per head per day. You can roll down the hill. So you've watched the video, you like what you're hearing, and your next question is where do we go from here? Let's get in touch. Establish what you're looking to get done, and then connect you with your local dealer. Before we do that though, there's two things we need to cover. Firstly, we need to establish how long we're gonna do the Riomax program for. When we're looking at it, for a lot of our guys, a minimum ninety day trial, that's what we recommend. But a lot of our guys for for them a trial period with Riomax looks like six months to a year. So knowing how long you're gonna do the program for and making sure you're committed to sticking with program for that long is essential to actually delivering on the results we've talked about. The second part to it, and most importantly, is you as an operation, you as a rancher, you know what success looks like in your herd. You know, we've talked a lot about what guys see with results, different things in the on the program, but to have what you want specifically to get done with your herd with Riomax is I would say the most essential part of it all. Once we're in touch, we can really talk that through, make sure you know at the end of six months or that year what success looks like on the Riomax program and exactly how the tub's gonna pay for itself in your operation. From our family business, thanks for watching and have a good one.

Unlike a lot of other industries, we're not trying to outcompete other people. We're we're helping each other. We're trying to keep each other around and, I guess, you know, have each other's back in that manner. Welcome back to this ranching podcast. Thanks, Zane. I'd say you're probably our youngest salesman on the force. So keep up the keep up the good work what you're doing out there. Sam, if you don't mind, why why have you stayed in rural North America? What Yeah. I think the biggest thing for me and my background is it's it's been a legacy for my family where I was raised out, you know, in the middle of Eastern New Mexico and and West Texas area. I want my kids to grow up the way that I did and that my granddad and his granddad did before him since the civil war. Basically, my family So how many generations are you guys on that? Seven. Wow. Yep. Yep. I think that Riomax plays a vital role in, you know, maximizing our ability to, capitalize on what we have and make and make more with, with the land that we do have. We talk a lot about profitability with the tubs, but it for a lot of guys, it's like you're saying, it's almost more than just profitability from that standpoint. Like, you gotta be profitable, but what it profitability enables is the way of life and and that side of it, think, is I don't know what you'd say, but I think it's pretty important for for rural North America as a as a whole because there's a lot of people that could relate to that. It's everything. It's, you know, just to have the privilege to do what you love and, you know, make a make a good living while you're doing it and help people around you. Everyone talks about the declining cow herd and the the big corporate people stepping in and, you know, having the ability to to sit there and and, you know, have a solution for people's problems and then and a way for them to navigate just to kinda have an advantage overall. And so I think it's been phenomenal in that in that aspect. Appreciate that. What what would you say, Roper? I'm from Montana. So it's, you know, once you once you get a piece of Montana, you never wanna you never wanna lose it. Everybody wants a piece of it right now. So that's a big reason why I wanna stick around here and kinda stay in the ag world too. I wasn't wasn't raised in the ag world by any means. We didn't grow up on a ranch or farm or anything. So this is kinda my way of getting my feet into it. Getting into helping out ranchers, good people, hardworking people. And that's just my way of giving back to and trying to get into it. The dealership side of things, you feel you got ties in? Oh, one hundred percent. Yep. Yep. Yep. One hundred percent. And there's so much that people are missing out on up there. And so that's kind of what my dad and I are trying to do is get people up there to kind of understand the possibilities of what they can do for themselves. That's good. Sam, what just you're talking about the corporate side of things. What do you think in twenty years, North rural North America looks like? I think that if if we're not careful that we, you know, we're gonna see these these people that are completely unconnected to the land actually, and you see it more and more as people just, you know, use land. They've got a huge booming business and they use land as a as a maybe a tax write off more than they're not running it like a business. We're not gonna be doing as much as we could with the land that we have. I don't know about you but we even see it where there's there might be someone running the ranch. They they know how to run a ranch but their hands are tied because they're not the one that makes those. You know, there's a money guy somewhere that's making that decision that isn't actually enabling them to run the ranch properly. Right. No. We see that a lot with a lot of the large ranches in New Mexico and West Texas is they just call them out of staters. But a lot of people that own them don't, you know, they're not seeing what's going on from day to day, but they're tying the people that are seeing it, their hands are tied. It's really crippled their ability to produce what they could. That's that's one hundred percent how Montana's getting. We're we're a pretty place, so people want a piece of it, but they don't wanna work it. Of the of the kids that you went to grade school with, roughly how many of them do you think stayed in rural North America? Maybe ten percent. Seriously? Maybe five or ten percent. A lot of people are moved off. They may come back eventually, but that's just from where I'm at. And is that just to go to college and what have you or is that actually going to find a job somewhere and moving on? A lot of them go into the oil field where I'm at. So Okay. Yep. It's for sure check. You don't have to wait for it to rain. In my school, I see like probably five people in my class and, like, maybe twenty kids that, like, move out of country. Oh, wow. And it's making kind of effect. Yeah. Like, the whole family moved off. Yeah. Wow. What would you say to a young person who wants to stay in rural North America but like financially that doesn't? It's not for you if you're not willing to take a risk. But if you are, then if you're willing to risk it all for that, then the reward is more than worth it. Yeah, the startup cost is insane right now for a guy to buy cattle, to buy bred heifers or to get, try to buy land anywhere. It's harder than it's ever been or even own a house these days. And so I think that, you know, if you're financially smart and you're careful with what you do, you know, it can be done but you've got to really want it and be willing to risk a lot for that life. Yeah. I think the easy way out would be leaving rural North America. You know, it's kind of their escape to get out of it and get into the city or wherever they're wherever they want to be. And I think that'd be kind of an easy way out and the people that stick it out, I I think they have a true love for it. I just like passing this rancher stuff. This rancher's, like, ability to go down to kids like me or even other kids. Like, even, like, putting your kid in a tractor and just getting him to feel that this is, like, this is a good life. Yeah. Absolutely. No it's a good life, and we don't wanna lose it. Yep. You like that life? Yeah. That's good. What's one thing about living in rural North America that you don't think you can do without? You know, the people probably. You just you can't get these people anywhere else. You know, if you broke down the side of the road where I'm from, it's one every five car stops instead of one every couple hundred. In Montana and in small communities where I'm from, it's, you know, everybody and that's just one thing. And and the connections you make and the relationships you make can take you a long way. So I think the the relationships is what I'd miss the most. I would have to say that too. Like like, community ranchers in Utah that I grew up and went to school with, like, I would hate to miss them. Like, I can talk to them. I couldn't deal deal with them, and it would just change a lot. Yeah. I think the relationships are kind of the beating heart of the of the, you know, rural North America, and everyone's looking out for each other. And unlike a lot of other industries, you know, we're not trying to outcompete other people. We're helping each other. We're reaching out and talking. Everyone talks, you know, and talking about what's worked and trying to keep each other around and I guess, you know, have each other's back in that manner. That's where I think a lot of people lose themselves is whenever they get out of it. There's not a community like that, you know? Yeah. People don't. Yeah. They they lose the care for everybody and it's just they're walking through their lives, you know. And a face is just a face. It's nothing to you that where we're from. It's a whole lot more. Do you feel a certain sense of responsibility like it's on your generation to to keep it alive? I would feel like keeping it alive would be the best thing, like, generations. Generations after generations would make life a lot better. Even making stuff like Riomax to keep, like, ranching and farming growing, like, equipment, it would keep a lot of stuff going. I'd do a job interview with this guy. Is a sense of urgency and some weight on our generation's shoulders to not only prove that we can make this profitable and do it and enjoy doing what we love, but also not keep our secrets to ourselves, our programs and things that we're doing. But when we have something that works, getting the word out is important because there's a lot of people that are you know, going out of business and it's too hard. Not everyone wants to, you know, calve heifers in negative twenty degrees. People that are willing to try, I think that sharing our tools and sharing our programs is important. So Yeah. I think that's that's good. Is it because it isn't like you said earlier, it's not like we're competing with the next guy. If you can learn something from him and he can learn something from you, well then you can both get better as an as an operation. Give you a better chance of staying in business and making it profitable. You know, it's on our shoulders to not only keep it running in in the family, but also try to keep it away from, you know, the corporations. They're getting a big interest in it while while this generation's losing it. So not only are they losing it, but they're picking up a lot of land and putting a lot of people out of work. And I've seen a lot of generational farms just sell out for the first time in a couple hundred years, couple hundred years. And it's pretty sad to see it. But, yeah, I think we have a big big role to play. Sam, so how do you feel like as a as a Riomax dealer? Obviously, you guys are ranchers as well. You use the product. How do you feel like you can help someone, you know, as we said, with the different tools? We're not selling something that we're not, you know we've tasted the medicine in in a sense. And this works, and it's worked for us, and it has made tremendous differences in our profits. And I think that obviously the biggest thing is, unfortunately, money makes the world go round as much as we'd like to get away from that. That's the truth. And this works. We're selling it because it's helped our neighbors around us and it's helped us put money back in our pockets. I think it goes hand in hand with helping our community and everything else. Yeah. No. That's that's good. What would you say, Zane? And Riomax has been helping through a lot of stuff, like even plants for the cows, for baby calves, for lambs, for horses, and it's influencing a lot on everybody. Like I said, personally, don't have my own herd or my own, you know, forage to put it on, but I've seen it help so many people and help ranchers hit contracts that they've never hit before and and help people hit tonnages that they've never hit before. And, you know, just making the most out of every every inch of your operation goes a long ways and makes them feel good, but it makes me feel good too. Yeah. Because it's one thing as a company for us to to be able to work with guys like you guys. We're just sitting here talking. We've had the dealers here this week. And to be able to have guys that are in rural North America, working with rural North America and and helping rural North America. It's not just about selling a product at that point. It's about trying to help the guys around us. And at the end of the day, if there's someone that it's not a fit for, hopefully, we'd be the kind of people that would tell them it's not a fit for them. Alright. Zane, do you wanna do our send off? What do I say? Let's see. Thanks again for joining us. We'll see you next time.

Just keep using a bigger gun. Right. Yeah. Bigger bigger, more expensive gun. And and at these price levels, a dead one is expensive. He never knows what works. He just knows what doesn't work. You don't have to save that many calves to make a big difference. You know, if you don't poop, you'll die. Welcome back to That Ranching podcast. I'm Duane Manning, one of the family here at Riomax. Jared Pockner from Northwest Oklahoma, Riomax dealer, a superior rep, marketing cattle and and stuff like that. I'm Robert Martin. I'm from, Aetna, Texas, Riomax. New Riomax dealer. Do, some backgrounding in cow calf operation. Do you wanna kick us off, Robert? Maybe explain a little bit what you guys do bringing in cattle and then We have buyer order buyers at different auction barns that consolidate them at their place, and they they give them the paste. They give them all their different vaccines that and shots that worm them, and and then they bring them to us. And when we get them, we're already behind because it might have been four or five, six days. We don't know how long they've sit at the auction barn before they were ever bought. It's really a high risk calf and hard way to make a living. Yeah. So have you seen like, you're using the paste Yes, sir. Before they get there. What what have you seen? Since we started using the paste, we've noticed a a big difference in the the numbers of the ones we've had to pull in individually. And if I do treat them, I give them the paste again, and our retreats are our retreat numbers are down. It's way easier to preventative measures than once one gets sick, it's it's hard to bring it's hard to bring one back, especially a little a young one than most of the cattle we have, being so small, don't have any markings on their ears, and they they probably don't have any mineral in their past. They probably had never had anything done in probably ninety five percent of them are bull calves. So And and you we were talking earlier today. You were saying it seems like the last few years, health has been a lot tougher. It seems we're just talking a little bit, Jared, like on the Draxin side of things with it becoming more readily available for people. There's a lot more guys that use that where they maybe used to use LA two hundred or something to to keep using a bigger gun. Right. Bigger bigger, more expensive gun and and at these price levels, a dead one is expensive. Very expensive. When you get in a group of calves, if the the rancher maybe upstream has been using Draxin to treat all of a sudden It's not work. Block. There's not very many guns that are bigger than that. So So have you noticed to get those calves up on feed and we get them eating, has the turbo has the paste helped in in that regard? It could be the paste or the tubs because we kinda started at the same time, but we I did notice that it seems like they acclimate to the feed better, and I did notice you don't have as many belly swollen. And also also on their first group that we started with, at six weeks in, they gained I weighed them coming out, and they looked they looked great. And they gained two point one pounds. That's being cut. That's balling forty to forty five days in. Yeah. On a on a, like, two seventy five. Yes, sir. Yes, sir. Two seventy five. And usually, we're in that first six weeks, whenever I'm turning them out to grass, if I weigh in before that, usually, we're about one one point five, one point six. Really? Because it So over half a pound a day better. Which is about twenty five pounds, which is a lot of weight. I was talking to a producer the other day from, actually, Oklahoma. We're doing some trials with, and he was saying that if you have to treat one, about guaranteed, you're gonna have to roll them back to the next group. You know, they they're set back that far. You're Yeah. Behind, basically. So you're saying they're seem like they're acclimating to feed faster, which were you you were telling me the other day, I think, that they're you felt like they're almost eating more right out of the gate on Yes. On Real Max, which in in this case is a good thing. Yeah. Great thing. Yeah. Need they need protein. They should be on they should be still having their mom's milk. Yeah. They have to get it from somewhere. Grass isn't gonna do it. Yeah. Everybody in the stocker business, when they're receiving highly risk calves like that, the number one thing they're trying to do is to get them on feed, back on feed. Yep. They've been through such a stressful deal. Their gut bacteria, everything's just gone, you know. And that's why I think the paste is a great deal for, you know, I had a customer that he was buying in Mississippi calves and same kind of deal, maybe a little bigger than what you're dealing in. He bought some of the paste. He says, I like it. I'm getting along good with it. But I'm gonna use a cheaper product to start with and then I'm gonna use the Turbo Paste on my retreats and stuff. And I just thought, it's ten bucks. It's ten bucks. It's cheap. Back to what he was saying about preventative. Why would you wait till you have to Yeah. Why would you wait? When it's ten bucks on a twenty two hundred dollar calf or whatever, you know, got in that sucker by the time you get to you. Yep. Ten bucks is nothing. You don't have to save that many calves. Yeah. Or or just than two hundred. Or just give them on feed. You know, just get them on feed and get them going. What, Daryl, though, he says is a calf never gets over a good start. Yeah. You know, from a baby calf, but it applies in the feed yard too. If a calf gets started properly, that makes a world of difference in performance. And like your calves, they get a bad start. Yeah. And you gotta come in in the middle and try to try to fix it. It's a hard job. It gives you the best it gives you the best shot at doing it. It's like the turbo boost gives them right away. Yep. Yeah. It gets right to them. And then, you know, the tub's out there. Then when they come out of the truck, they hit the tub first thing. I've got one customer that they buy in a lot of grass calves and they're getting them out of sale barns and stuff all the time. And, of course, they get them in and they process them and stuff. And then they get them back in in a couple weeks and they revac them and all. And he calls me one day and he says, oh, this group broke on me and everybody's sick. And I'm like, well, what's going on? He's like, well, they got whatever I gave them. I think we cause a lot of the problems That that we deal with, you know. And and I don't know if I want you guys to broadcast this out, but You know, I always used to say, like, if you're having trouble, don't ever call your vet. Because he never knows what works. He just knows what doesn't work. Because nobody calls him when it works, you know, when it's good. When things are good, nobody calls the vet and says, hey, look at this. You know, and every time you're in a, you're in a wreck with a set of calves and the vet will go, well, you got to bring them in and revac them. And then they tip over and you're like, oh gosh, I was a mess. And he says, well, would have really been bad if you hadn't revac them. And you can't well, maybe. I don't know. You don't know. But I think it's important to to treat those calves in a positive, you know, getting their gut back in shape and because if you think like if you're talking about like a calf like that, I mean, how long have they if they got hay at the sale barn, maybe, you know, by how long they've been off milk now, that's a massive gut change for that animal or even a, you know, a weaned calf. I was talking to Trevor the other day and you always hear when you got a cold, keep eating. Yeah. Right? Like you gotta you gotta feed a cold. Right? Well, what happens is the same with cattle is when they the first thing that happens when they start feeling down is they go off feed and that just kills that good microbe population and the bad stuff they So if you can keep that gut healthy, that's half the battle. They're going through that. Their guts are empty. They're and then and then we load them up with a disease challenge, whether it's through the sale barn or through vaccines or whatever we do, we just further stress them. And a lot of times you have to do it kinda in a a logistic sense like, well, we're working them. So we're gonna do this and we're gonna do that and Everything, all the respiratory, everything's tied to stress. Yeah. Gut stress, nice stress, stress away from its mom, stress with the new group, just like kids going to school. It's it's all new environment, new everything is everything is stress. But Yep. I've always thought that the gut stress was one of the hardest because it it seems like most of our problems come at week two and a half to to week four or five. It takes that long to get through their system, right, to where, like, a stress event typically is what precedes a health break. You know, if if you have that, but it takes a couple weeks for whatever reason, it's more incubating, like you say, or it's subclinical, I guess, is the easiest way to put it. They're not that sick yet. All of a sudden they start going off feet or whatever and then it breaks out. And it's not to say you can't treat them obviously. Mean, we're not trying to get rid of Draxin and what have you, but from everything you can do for gut health and getting ahead of it, or when you do treat them, getting that gut back going again is extremely critical to making sure it recovers. That customer you had that treated him with a sick So yeah, he had his sick pen and I think I think he said he had like sixty head or so in this sick pen and they were kind of chronic and stuff. He was like, we're not gonna be able to do anything with them. And he ran them through and and gave them the paste. And I think he said all but like five of them bounced back. Wow. And and got got back going where they were able to catch back up with the herd. And he he said within twenty four hours of giving them the pace, he noticed a difference Wow. In their activity and and just being up eating and being at the bunk and and doing that stuff. So, you know, that's kind of an anecdotal deal. But it it just to me, it makes sense. Like, you you gotta stimulate that rumen and they gotta be back on feed. Know, when I worked in the feed yard and stuff, that was that was a number one everything, you know. You you pull six, but how you get those six back on feed. That's where they need they need to start eating again. That's right. You know. Don't eat, you die. That's right. Is why That's a good thing. Well, so I got my little son, he's about six years old and he's walking around one day and he looks up at me and he goes, hey dad, you know, if you don't poop, you'll die. He's right. Well, yeah, he's right. He's kinda scorned about it from the other end. It's the same deal. Wise. Very wise. He is wise. He's a wise little kid. Well, I think we're about ready to wrap up. But if do you guys have any parting shots and That was mine. That If you don't poop, you'll die. You don't poop, you'll die. What a better way to end. Yeah. Hey. We'll see you next week. Alright. Bingo. Thank you, guys. Very much. Thank you. Alright. We got a little editing to do with that.

That is the best price that you can get. That may not necessarily be the best thing for you. Hey. Welcome back to that ranching podcast where you join us around a kitchen table talking about real opportunities for ranchers. I'm Dave Basquitz. I've been with Rio since twenty eleven. My dad and uncle Trevor own the company. And today, we have Malcolm and Lauren with us. Today's question is is what is the most cost effective way to buy a Riomax? Warren, kick us off. Yeah. I suppose first you'd have to look at how many cows you're gonna be putting it in front of. We we got different tiers on the on the discounts. Five ton would be a five percent discount, half load or ten ton would be a twelve percent discount, and then a full truckload twenty one ton would be a fourteen percent discount. So on a full load, the fourteen percent discount, you would save five fifty five dollars a ton. And then if you get it on a promo, that would be another hundred dollars on top of that. So on twenty one ton, the fourteen percent actually saves you thirteen thousand six hundred and fifty dollars roughly. That'd be the fourteen dollars plus the one hundred dollars promo. Yeah. And then you take a half load just to do that math real quick. It's roughly four seventy five on the quantity discount and then another hundred bucks if you get it on a promo and then boom, that's five seventy five. And if a full load is too much or a half load, we do have the five five ton five percent. That five percent actually saves you roughly two hundred dollars for a ton. And then if you get that on a promo as well, that'd be three hundred dollars a ton discount. Yeah. It really comes back to you don't wanna overstock. Let's say, if you're a smaller herd, maybe you have to borrow money for part of the time, you gotta factor that all in, but you have full load would be the best quantity discount. Then what would you say, Malcolm, from a container or formula standpoint would be the, you might say, the most cost effective way to start on Riomax? Yeah. I mean, if you're serious about looking at getting started with the Riomax program, the very best way to purchase the product would be in a two fifty pound tub and then being our I'm going to say our base product, but what I mean by that is there are other alternatives that had other things added to them, but it all starts out as the base. And our base product is the PG360. So if you buy the PG360 in a two fifty pound tub, like Lauren already mentioned, the discounts. But the very best way, as far as price wise goes, is at a full truckload, which is your fourteen percent discount. And then we have four promos throughout the year that if you get in on that promo, that's going to be roughly another one hundred dollars a ton. And that is the best price that you can get. That may not necessarily be the best thing for you because as Lauren mentioned, how many cows are you going be on? Are borrowing money to purchase that amount? So every ranch is going to have their own situation, but that is the best way to buy it or most cost effective way to buy it. Yeah. And it comes back, like you said, each ranch is different or each time of year is different. If you wanna get fly control, you know, Riomax has two different fly control options that may be the most cost effective way to do fly control through fly season. And then if you look at a container option standpoint, we have the one twenty five pound biodegradables or one twenty five pound plastic or the sixty pound bio bricks, the biodegradables, that may make more sense for you, more of a logistical or hoisting around standpoint. They do come with a little added cost because there's more packaging and more labor to it, but it all comes back what makes sense in your operation. That's good, and you were mentioning the fly control. So just I try to be clear with everybody to understand, like, the PG three sixty is what everybody gets. The only difference is we add fly control to the PG three sixty, and we have a couple of different options for fly control. But always keep in mind that the PG three sixty, everybody gets all the time. The other thing you'd wanna look at is if, like for a new customer getting started, we do have our cost guard, so that covers a ninety day window. So you wanna make sure you got enough to run x number of cows for ninety days at a third of a pound. At minimum. Yeah. Buy at least ninety days worth. We often say if you're gonna buy less than that, if you just buy a tub or two, like, we'd rather turn you away and say, Hey, we'd rather you not do that. Like, let's roll with a ninety day. Yeah. Yeah, I think and that's the reason we refer to it as a program. It's really your best result is going to be as a program, and a program is something that you do year round. So our type of product takes a certain amount of time to even get in the animal to the levels that it needs to be. So that takes time, and that's the reason we ask for at least ninety days. Because some of those results take the minimum of thirty days, and that's the very earliest ones. And then you've got results that might be three months, six months, a year even, so Yeah. And back to your comment, Lauren, on the third of a pound, really, that's on the the high side where we see an average more right around that quarter of a pound. And sometimes if the feed quality is really good, might see that closer to an eighth of a pound. But back to the the third of a pound, that's that's a guaranteed amount where the cows will not consume over that as long as you have them run for a ninety day period because that first two to three to four weeks, we usually see a bit of a higher intake because they're getting rolling, you might say, or levels built up. Something new. Yep. Yeah. And it's always hard to know exactly how long that's gonna be because every herd's different. You know, we've seen some that it never does go over that third, but we see somewhere it goes a couple weeks or, you know, there's different amounts of time. But the good thing to know is that however long that time is, it's guaranteed. So they know you can figure out to the penny what the max amount that that's gonna cost you. Yep. And then how it's figured is the average over the ninety day period, so it might peak and valley a bit, but the average over that and then, yeah, we always say that cost guard is really taking the risk off your shoulders and back on ours. I I think that it's pretty unique. I mean, we know it's unique in that cost guard situation, but I've had people say, like, the one thing they really enjoy about it is they know no matter what, it's not gonna cost more than this amount, whatever that amount is. Whereas most people, or I would say a lot of people anyway, not, you know, ranchers don't necessarily know what it's costing them per day for their mineral program. They just put mineral in or if they're using tubs, go buy another tub or buy a tub Another round out and Yeah. Another round out. Yeah. I guess just to really summarize then the question of what's the most cost effective way and quantity and time to buy Riomax, and really comes back to depending on your operation, but full truckload of PG three sixty in the two hundred fifty pound plastics on a promo. And like you said, there's there's four promos. We'd obviously love to talk through container options, whether fly control makes sense. You might be a grass fed operation, which are different formulas, but really, it comes back to what makes the best sense for you. Well, that wraps us up for this morning. As always, driving profitability back to rural North America. Don't forget to tune back in Thursday morning. From the kitchen table on that ranching podcast, have a good day.

We get guys that have been fighting issues. They end up having very lightweight calves. When they get that fixed, it's not uncommon to see them go up a long ways, even up as high as one hundred pounds. While that isn't necessarily what everybody sees, often we're seeing forty or fifty pound increases, but you can make dramatic improvements through a number of factors. There's a lot of factors at play to get a one hundred pound increase in weaning weights. And we can remove all the roadblocks and help express that genetic potential, it all ends up in terms of calf weight gain. That's what it's all about is unlocking the potential. And we're just gonna kinda unpack the reasons behind those those numbers. Hey, guys. Welcome back to That Ranching podcast. Joining us here this morning, as you probably well have known, Daryl Paskewitz, Trevor Greenfield. And wearing out this kitchen table. Yes, sir. Daryl, you were saying you had a customer once claim he got a hundred pound increase in weaning weights. Do you believe that? I don't know. That sounds like a stretch. We get guys that have been fighting issues, challenges, maybe it's environment or nutrition supplement challenges that whatever combination of factors, they end up having very lightweight calves. They get that fixed, they supplement well, they improve digestion on the cattle, and they're getting the cow ticking at maximum performance. It's not uncommon to see them go up a long ways, even up as high as one hundred pounds. Doctor. Hall told us a story about a customer that he had to do the same thing. While that isn't necessarily what everybody sees, it's often we're seeing forty or fifty pound increases. You can make dramatic improvements through a number of factors, can't you? Absolutely. Yeah, there's a lot of factors at play to get a one hundred pound increase in weaning weights, like you're saying, and you probably got to have a good year along with it. But what we see with Riomax on average is a ten to forty pound increase in weaning weights fairly consistently. And we're just going to kind of unpack a few of the different things that we the reasons behind those numbers. The first one, and most importantly, is really Nutrizorb. So what we're doing, feeding the good microbes in the cow's rumen and in the calf's rumen and really helping them do a better job breaking down the feed and forage they're consuming. For the cow, that means she's pulling more protein, more energy out of every bite of feed she consumes or grass she consumes. So that's in turn not only is she producing more milk, but she's actually producing better quality milk. So we had a dairy a few years back that did a bit of a side by side comparison with Riomax. They saw a fifteen point two percent increase in the butterfat content of their milk. So you think about that, every pound of milk that that cow produces is not only can she produce a bit more of it, but she can also produce a higher quality milk going straight to the calf. Second with Nutrizorb, is that calf doing a better job actually as it gets old enough to consume feed, it's doing a better job breaking down the grass and the feed it's consuming as well. Well, even the mother's milk it consumes, right? It's getting more out of everything in its diet, which is for the first bit mainly mother's milk. Then it starts to graze a little bit and copy what mom does. Then as it comes up on grazing, same thing. We're extracting more out of anything in that calf's diet. So between that and more milk from mother, the mama cow, and better quality milk, it's kind of a no brainer that we see this ten to forty pound increase. To your point, Daryl, like maybe the outliers out there that have seen a one hundred pound increase. We're not saying everyone's going to see that. But when you have genetics, and every ranch does, they've invested wisely in genetics, and we can remove all the roadblocks and help express that genetic potential and work with mother nature in terms of, like we said, milk production, milk quality, getting more out of the grazing. It all ends up in terms of calf weight gain. Yeah, and we don't want to confuse that with just fattening them up, is it? This is actually growing and developing the calves. These are frame growth. Yeah. Yeah. Not butterfat. Yeah. We were talking about butterfat in the milk, you might think, well, we're just fattening the calves, but that is allowing them, like you said, to express their genetic potential and grow and develop how they should. It's it's kind of like guys use creep feed to try get weight gain on calves, but that's more putting Putting fat on calves. Fat on. Yeah. Which which is is I'm not gonna comment on that, but this is very different. This is like framey. You won't comment that I will. But you put a bunch of calf fat on the calf. They're gonna end up getting weaned off and into the feed yard. And for the first couple weeks, they're gonna be going backwards wearing wearing that fat off. And we wanna see them hit the feed yard and start gaining from day one. It comes back to building a bigger calf. I mean, weaning a bigger calf, having more sale weight, but also the appetite that the buyer has for your product. Shouldn't use the word product because that's what McDonald's calls their burgers. But if you have that demand from the feedlot because he knows that that thing takes off instead of going backwards like the one with back fat. With calf fat. Calf fat. One of the other factors that impact your weaning weights are when the calf's born. Obviously, the age of calf at weaning. And if you got a ninety day breeding window, those calves that are born at ninety days versus calves that are born in the first couple of weeks are typically there's a pretty big difference in weight obviously there. Your genetics today's genetics, are the what does the calf gain per head per day? I mean, I don't know. We're talking earlier on some of those curve benders as you call them that they can get up. I mean, you know, what were you saying? The calf weans at seven hundred and is born at seventy and they're two zero five day old calf, they're gaining over three pounds a day, You know, so if you figure a calf gains two and a half to three pounds a day and you can even bump it up one cycle, twenty one days, you know, at three pounds a day, that's sixty pounds per calf that you bump up a cycle that you're potentially gaining. That when when we can get those cows bred in a tighter window, you know, have more cows calving in the first cycle, that means you're weaning essentially an older calf crop, more consistent calf crop and packing the pounds on. Exactly. That gives some insight into how potentially you could get a one hundred pound increase or a very big increase. If your genetics are doing two or three pounds a day on the calf gain and you just simply moved up ten or twenty or fifty cows a cycle. Along with that, maybe you suppress some disease challenges or issues that may be stunting some of the calf growth and you soon unlock a big differential, don't you? Yeah, that's what it's all about. And our purpose driving profitability back to rural North America is unlocking the potential. One part of it is the reproduction, you know, getting those cows into an earlier cycle. The second part of it is helping that calf gain better because she's, you know, getting more out of mama's milk, more out of the grazing, higher butterfat in mama's milk, and we just wean a a bigger calf. Absolutely. Guess that's all for this morning, folks. Thanks again for joining us on That Ranching podcast. We'll see you next week.