It was gazing out of this 1-car garage, looking out onto the cornfields, that the founder had the vision – as simple as it was – to get on the same side of the fence as the rancher, by developing products to improve digestion. It was like a light had come on, and it seemed as if a whole new world had opened up.

We had started on the journey that we are still on today – one that has made an impression on countless ranching operations across North America. What started as a single digestion ingredient in our recipes has evolved into a multi-component digestion powerhouse. The sulfates and oxides in every recipe were replaced over the years with what is now a 100% protected trace mineral. And the 15-mile radius has changed too. We now cover all of North America, with our focus being in ranching areas of US and Canada. While many things have changed along the way, our commitment – one that stemmed from that vision in that one car garage – has never changed.