A question that we get asked a lot by ranchers is, "How does Riomax® justify itself in terms of cost?"
That is a wonderful question; we are in business too. If Riomax® does not justify its cost, then we should not do business, it is as simple as that.
How DOES Riomax® justify its cost? How can it earn its keep and pay its way?
The primary factor that helps justify the cost of Riomax is:
- Hay savings/Forage savings/Reduced hay consumption
What you see is hay savings; the value of these savings will pay for the product. That means that Riomax® is paying for itself.
That makes the rancher happy, the cows happy, and it makes us happy!
As long as our product is justifying itself, then we have a spot in this industry.
Additional measurables that offset the cost of Riomax include:
- Heavier calves/heavier weaning weights
- Increased conception rates
These gains pay bills. Again, they offset the cost of Riomax® and help Riomax® justify itself.
Throughout COVID-19, every business looked at their team. They asked themselves, 'Is this person earning their keep, and are they justified to stay on the team?'
It is no different, is Riomax® justified to stay on your team?
That is a fair question.
This stuff has got to pay; we realize nobody's in this game to give us any handouts, and we agree. Recently we were talking to a rancher that said to us, "You prove to me that Riomax® can justify its cost." I think that was a fantastic and fair challenge.
We hold that out to ranchers: you should challenge us, and every lick tub company: Does this supplement justify its cost? If the answer is yes, the next question is how.