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The Real Value of a Cattle Mineral Program (& Why Riomax is Better)

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When most ranchers think about a mineral program, it’s often seen as just another expense—a line item that chips away at the bottom line. But the truth is, a proper mineral program should be more than just a cost. It should be a key driver of herd performance and profitability for your operation.

The Problem with Traditional Minerals

Many mineral programs on the market rely on sulfates and oxides, cheaper forms of minerals. While they may cost less upfront, these forms are less bioavailable to the cow. In simpler terms, less of the mineral actually gets into the bloodstream, meaning your herd isn't reaping the full benefits.

Take copper sulfate as an example. While it’s a common and inexpensive form of copper, it’s far less available to the cow. Research has even shown that copper sulfate can have a detrimental impact on both rumen microbes and soil microbes. So while it might seem like you’re saving money, the hidden costs in terms of herd health and soil vitality can be significant.

What Makes Riomax Different

Riomax takes a completely different approach. We use only 100% protected key trace minerals, including copper, zinc, and manganese. These minerals are scientifically formulated to ensure maximum absorption. Think of it like a celebrity surrounded by bodyguards—protected every step of the way to ensure they reach their destination safely. In this case, the “destination” is the cow’s small intestine, where the minerals can be absorbed into the bloodstream.

This level of protection means your herd is getting the absolute best chance to utilize these essential nutrients, supporting better overall health, breeding performance, and much more.

Why Mineral Quality Matters

Your minerals play a critical role in herd performance. From conception rates and calving health to weaning weights and overall animal development, the right minerals in the right form can make a massive difference. Poor mineral absorption can lead to issues like pinkeye, foot rot, and deficiencies in key nutrients, which ultimately impact the profitability of your operation.

Dr. Jeffery Hall, former professor at Utah State University, estimates that up to 70% of cows in America are deficient in copper. That’s a staggering statistic and underscores why it’s crucial to ensure your herd is not only receiving copper but receiving it in a form that’s the most bioavailable.

The Bottom Line

A mineral program isn’t just about keeping your herd healthy—it’s about putting dollars and cents back in your pocket. With Riomax, you’re investing in a program that delivers real results, from healthier herds to improved performance metrics across the board.

Riomax isn’t just another expense; it’s the tub that pays for itself. Let us crunch the numbers with you and see how Riomax can drive profitability on your operation.

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