Rio Nutrition was honored to be interviewed by the American Cattleman Magazine recently. They were intrigued about the story behind our company and what underlying factors may have influenced its extremely strong growth over the years.
Maura Keller, writer for American Cattleman, visited with Rio Nutrition Owner, Trevor Greenfield, for the article. It really showcases the fabric our company is made of and the impact it has on ranching operations.
Article – Rio Nutrition: Making a Difference
“We have always been very focused on being the lowest cost per head per day,” Greenfield says. “But don’t try us just because we are the lowest cost per head per day. Try us because of what impact we can make to your profitability. While we are always eager to help people save money, we are more excited to help people make money. And small adjustments can make a big difference.”
“We make sure livestock are getting the right nutrition and then we make sure they are digesting it. It should not be surprising that nutrients have a much bigger impact when they are actually absorbed,” Greenfield says. “Rather than just providing supplements, we are really providing the rancher with tools to better utilize the forages and his land base. We help them make little adjustments that can greatly impact his profitability.”
At Rio, we are all about helping ranchers. It’s a two-way street. We love what we do. . . and our customers do too.