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What does Riomax® Cost?

“…Riomax® is just too expensive!”

Or is it? A valid concern amongst many ranchers is the high cost of Riomax® products. And we understand! We don’t like expensive products either! In order for you to understand just WHY our products are more expensive, there is something you must understand! And even before that, we are here to clarify this: Riomax® as a brand is here to help YOU and YOUR OPERATION and YOUR BOTTOM LINE!


Now, back to the hot topic: high priced products. We always like to quote the one rancher from Montana, who declared, “Riomax® is only expensive if you don’t know how to do math.” And he couldn’t be more right. If you only look at the upfront cost of Riomax®, we’ll admit it, you are going to want to head straight to the competitor. BUT, before you do that, hear us out. While the price of Riomax® is going to be two to three times higher than other products on the market, we don’t like to focus on the surface cost. Instead, we find a common denominator, or something we can measure all mineral products by, and by far the most important one is cost per head per day. I think you might agree?


The MAIN FOCUS of Riomax® is to bring down your cost per head per day.. Now, you might be thinking: how does Riomax® just magically lower my cost per head per day? Here’s the scoop. We focus on high CONCENTRATION and CONSUMPTION, and when there is quality product for your livestock, they simply don’t need to eat as much. As the saying goes, “quality over quantity”. And if you don’t believe us when we say your livestock won’t consume as much, we even have a consumption guarantee. There is no risk involved here.


In terms of ACTUAL PRICING, we’re going to give you a rough number. The reason we can’t give you an exact number is because of the many variations including: sizing, packaging, and whether you’re in the U.S. or Canada. Typically, though, Riomax® is going to cost you somewhere in between nineteen cents and fifty cents per head per day (U.S. dollars), which equals out to between an eighth to a third of a pound consumption. Now that is quite a wide range for you to look at, but let’s explain why it will vary.

When using Riomax®, cows will self-regulate, meaning that if they consume really good grass, they are going to eat proportionally less Riomax®. If the grass is poor quality, then they are going to eat a bit more. And don’t worry, because if your cows consume more than a third of a pound a day, our consumption guarantee kicks in, and the risk is off your shoulders. Another factor that plays into cost per head per day and consumption is whether you use Riomax® year-round or not. What we’ve found is that ranchers who use Riomax® all year are generally going to have lower consumption, because those cows are on a consistent plane of nutrition. If you only have your livestock on Riomax® for half a year, for example, there are going to be more peaks and valleys, and consumption can be driven up.

To recap; here's some of the factors that affect your cost:

  • Product Packaging/Container Sizes
  • Location (US or Canada)
  • Forage Quality
  • Consistent Usage vs. Only Using For Certain Seasons


At the end of the day, it really comes down to you. It’s your business, after all, and we simply want to make it easier and more cost effective for you. Our aim is to help drive your economic model, and in turn, boost your return on investment. In doing so, we will be the first to admit, Riomax® IS going to be higher than most other products on the market when you look at cost per tub. BUT, if you dig deeper and discover your real cost, your cost per head per day, Riomax® is almost always cheaper.

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