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We get it. You are faced with tight margins, high pressure, and tough times. Being a rancher isn’t easy, so how can you alleviate some of this stress? 

Your initial response might be to reduce input costs by finding a cheaper supplement. But have you ever stopped to think about what kind of long-term effect that could have on your cattle herd?

Many ranchers judge cattle supplements by their upfront cost, which is completely understandable. But what makes some supplements have that higher upfront cost? Riomax®, for example, is 2-3 times more expensive than many other products like it on the market. Because of this, we get asked nearly every day, why is Riomax® so expensive?

So, what makes Riomax® different?

The quick answer is, we’re more concentrated. Yes, the price of Riomax® 2-3 times that of other products, but typically, it will also last 2-3 times longer. That means that your cost per head per day is neck-in-neck with other brands, and many times less. 

Because Riomax® is more concentrated, it means there is less filler. Large quantities of filler ingredients, like molasses, salt, and other commodities, are low cost and do not bring you much real value but do tend to make the up front cost lower and the cost to use higher.

So upfront, Riomax® is higher-priced because it’s highly concentrated. But, the consumption is low (between ⅛ - ⅓ pound), it's backed up by our consumption guarantee, and on a cost per head per day, Riomax® is typically lower than most other products out there. 

The interesting thing is, the dairy and feedlot industries have been analyzing their cost per head per day for years. So, why shouldn’t the cow/calf industry? We at Riomax® felt that it was our job to help you see your true cost; your cost per head per day. We would be doing you no favors if we only looked at upfront cost. As an old nutritionist once told us, cost per head per day is where the rubber meets the road.

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