Jim comes from the so-called wetlands of New Mexico, but that doesn’t mean there’s a lot of extra rain. In fact, it’s scarce. “If ya’ll have got any, send it our way.” It’s been dry at V7 ranch since last June, but with the help of a good mineral program, his cows are looking “extremely good and (are) extremely happy” considering the last year’s conditions.

Jim started with Rio lick tubs a year ago, and although he hasn’t put numbers to it yet, he’s noticed sickness is down and herd health has improved. The cows are utilizing the grass better as well. Some of his pastures look like there hasn’t even been cows in them. Jim believes the grass is being more efficiently consumed. “I’m not worried about grass this winter.” Jim says. “It’s gonna pay off.”